The Baffler: “I’m a digital native, older than most. Because my father worked for the federal government, our household was an early adopter of the internet. As I grew up, so did it. When I was a child, for example, the internet was still indexable; you generally found websites through directories and webrings. Favorites meant something, because finding what you were looking for often took quite a bit of time. When search engines became the norm, around the time I was in elementary school, this analog directory hunting was replaced with the ubiquitous Google search. Which is to say I witnessed it all, and as a particularly lonely child, I witnessed it rather closely: Neopets in elementary school, the birth of Myspace in middle school, the rise of Facebook in early high school, Instagram in late high school, the internet culture wars of infamy as a freshman in college, Donald Trump and Cambridge Analytica in graduate school. Writing in 2008, the new media scholar Geert Lovink separated internet culture into three periods:
First, the scientific, precommercial, text-only period before the World Wide Web. Second, the euphoric, speculative period in which the Internet opened up for the general audience, culminating in the late 1990s dotcom mania. Third, the post-dot-com crash/post-9/11 period, which is now coming to a close with the Web 2.0 mini-bubble.
For those my age, this tripartite history of the net begins at number two, with the anarchic, sprawling, ’90s net, followed by the post-9/11, pre-iPhone variety (including the blogosphere and the fulcrum moment that was Myspace), and ending with today’s app-driven, hyper-conglomerate social media net. Like many people my age and older, I miss the pre–social media internet. The new internet knows this, and it capitalizes on my nostalgia as it eats away at the old internet. It amounts to an unforeseen form of technological cannibalism…”