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The Science People See on Social Media

Science-related Facebook pages draw millions of followers but feature more posts with ‘news you can use’ or ads than scientific discoveries – “Millions of people see science-related information on their Facebook feeds or elsewhere on social media, but the kinds of science stories people most likely encounter are often practical tips with “news you can use” or promotions for programs and events rather than new developments in the science, engineering and technology world. In an effort to better understand the science information that social media users encounter on these platforms, Pew Research Center systematically analyzed six months’ worth of posts from 30 of the most followed science-related pages on Facebook. These science-related pages included 15 popular Facebook accounts from established “multiplatform” organizations – for example National Geographic and the Discovery Channel – along with 15 popular “Facebook-primary” accounts from individuals or organizations that have a large social media presence on the platform but are not connected to any offline, legacy outlet…”

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