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The ultimate guide to Boolean Search for social listening

awario: “Boolean search is an advanced and effective way to work with almost all search engines. It allows users to combine keywords with Boolean operators (AND, OR, AND NOT and etc.) and find exactly what you’re looking for. With Boolean operators you can configure more specific queries, create multiple combinations, modify existing requests and do many other crazy things that are not available in a simpler search mode. Moreover, you can even use it for lead generation”… [Note: librarians have been using Boolean search for many decades – long before the internet, apps, social media, and “social listening” were in the frame…see also related posting –  Meet the next generation of entrepreneurs. They’re all over 65.]

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