tubefilter: “Is TikTok actually primed to disrupt Google in the realm of search, or is that claim overblown? You’ll get different answers depending on who you ask, but according to TikTok itself, the app’s search push is paying off. New research presented in a blog post shows a closing gap between Google and TikTok’s respective search engines, especially among Gen Z. The data in question comes from a study TikTok conducted alongside the marketing firm WARC. By surveying more than 1,000 U.S. consumers on their search habits, the two companies painted a picture of an industry that is currently undergoing massive change. The survey’s Millennial cohort are still largely loyal to the “leading traditional search platform,” as the researchers put it. 94% of that group claimed to use Google Search at least weekly, compared to 64% for TikTok Search…”