Fast Company: “…Solving the plastic problem will require rethinking how the material is used in the beginning, so it isn’t landing in the ocean in the first place. That means a long list of changes, from consumers and companies moving away from single-use plastic and governments making brands responsible for the trash they create to better recycling infrastructure, especially in the developing world. The fishing industry needs to stop leaving nets behind in the water. And technology can also help collect plastic before it flows from rivers to oceans, as in another project from The Ocean Cleanup. But there’s an enormous amount of plastic already in the ocean, so solutions like these—or others that may later be developed—are also important. Each shipload of plastic trash is also a visceral reminder that the whole system has to change…”
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