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From Digitally Disrupted to Digital Disrupter

Accenture Technology Vision 2014 - Every Business Is a Digital Business

“Big companies are back in the digital game. Procter & Gamble, Tesco, Disney, GE—these are just a few of the global 2,000 that are now in a race to become digital. Those that get there first will be able to disrupt their existing markets and penetrate new ones. They will be in control of their new digital destinies. This year’s report represents the latest iteration of Accenture’s Technology Vision, which declares that “every business is a digital business.” In last year’s report, we laid out the imperative for every business to reimagine itself in this digital world, and we charted the increasing appetite of leading enterprises for exploring the opportunities that emerging technologies provide.”

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