Economic Value of the Advertising-Supported Internet Ecosystem
“Between 2007 and 2011, a period when U.S. civilian employment was essentially flat, the number of jobs that rely on the U.S. ad-supported internet doubled to 5.1 million, according to Economic Value of the Advertising-Supported Internet Ecosystem, a study commissioned by the Interactive Advertising Bureau (IAB). The ad-supported digital industry directly employs 2 million Americans, …