Library 2.0: The effectiveness of social media as a marketing tool for libraries in educational institutions
Library 2.0: The effectiveness of social media as a marketing tool for libraries in educational institutions. Journal of Librarianship and Information Science. Published online before print September 22, 2016, doi: 10.1177/0961000616668959 “In an attempt to market their services and connect with potential users, and particularly young people, many libraries are opening accounts on social media platforms. …