New on LLRX – Book Review of “Frenemies: The Epic Disruption of the Ad Business (and Everything Else)”
Via LLRX – Book Review of “Frenemies: The Epic Disruption of the Ad Business (and Everything Else)” – Advertising is now part of a complex ecosystem that engages a wide range of components, including but not limited to: social media, Big Data, AI, data mining, competitive intelligence, and marketing. Alan Rothman, reveals and explains for …