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A.I.’s Use in Elections Sets Off a Scramble for Guardrails

The New York Times (read free) – Gaps in campaign rules allow politicians to spread images and messaging generated by increasingly powerful artificial intelligence technology…What began a few months ago as a slow drip of fund-raising emails and promotional images composed by A.I. for political campaigns has turned into a steady stream of campaign materials created by the technology, rewriting the political playbook for democratic elections around the world. Increasingly, political consultants, election researchers and lawmakers say setting up new guardrails, such as legislation reining in synthetically generated ads, should be an urgent priority. Existing defenses, such as social media rules and services that claim to detect A.I. content, have failed to do much to slow the tide. As the 2024 U.S. presidential race starts to heat up, some of the campaigns are already testing the technology. The Republican National Committee released a video with artificially generated images of doomsday scenarios after President Biden announced his re-election bid, while Gov. Ron DeSantis of Florida posted fake images of former President Donald J. Trump with Dr. Anthony Fauci, the former health official. The Democratic Party experimented with fund-raising messages drafted by artificial intelligence in the spring — and found that they were often more effective at encouraging engagement and donations than copy written entirely by humans…”

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