Category «Marketing»

It’s the End of the Web as We Know It

The Atlantic [unpaywalled] – A great public resource is at risk of being destroyed. By Judith Donath and Bruce Schneier: “The web has become so interwoven with everyday life that it is easy to forget what an extraordinary accomplishment and treasure it is. In just a few decades, much of human knowledge has been collectively written …

Subjects: AI, Economy, Education, Financial System, Internet, Knowledge Management, Libraries, Marketing

5 Tips For Creating A Professional Email Signature

Forbes: “Email signatures are an important element of professional communication. Think of them as digital business cards. Within a short space, you get to tell potential customers/clients who you are and the services you provide. A well-crafted email signature enhances your brand, reinforces your identity and streamlines your communication, making it easier for recipients to …

Subjects: E-Mail, Knowledge Management, Marketing

Purpose-built AI builds better customer experiences

MIT Technology Review: “Successfully improving customer satisfaction through AI means becoming data-driven, prioritizing employee feedback and resources, and letting business goals guide technology deployment, says senior product marketing manager at NICE, Michele Carlson.In the bygone era of contact centers, the customer experience was tethered to a singular channel—the phone call. The journey began with a …

Subjects: AI, Knowledge Management, Marketing

How to make your AI-generated content sound more human

Search Engine Land – Leverage AI like ChatGPT to generate more human-sounding long-form content. “Refine prompts with details to produce engaging articles. Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as dull or robotic without the right guidance. Fortunately, there are techniques you can …

Subjects: AI, Internet, Knowledge Management, Marketing, Search Engines

The colleges that pay for positive coverage

Chronicle of Higher Education – unpaywalled: “…In the endless chase for good publicity, some colleges don’t hesitate to shell out thousands for positive stories, even if doing so might seem contrary to their truth-seeking mission. Media attention is a difficult game to play. If you land a profile in a magazine or newspaper that follows …

Subjects: Education, Marketing

The Disconnect Between Law Firms and Clients on Use of Gen AI

“Senior leaders at large law firms and executives in corporate legal departments are largely in agreement that Generative Artificial Intelligence (Gen AI) tools are likely to have a dramatic impact on the practice of law in the years ahead. But there are some notable and intriguing gaps between how firm leaders and their clients are …

Subjects: AI, Knowledge Management, Legal Research, Marketing

Harvey Eyes ‘All Sorts’ of Lawyers in AI Legal Hiring Spree

Bloomberg: Harvey, a generative artificial intelligence startup that quadrupled in value last year, has spent the first quarter of 2024 embarking on an expansion spree that shows no signs of slowing. “The privately held company, which has 82 employees, wants to double that number by year’s end, said its 29-year-old co-founder and CEO Winston Weinberg …

Subjects: AI, Legal Research, Marketing

ABA Free Legal Answers

“The American Bar Association web program ABA Free Legal Answers, which gives income-eligible users the ability to pose civil legal questions to volunteer attorneys, has released a nationwide list of lawyers, law firms, corporate law departments, law schools and other legal organizations who in 2023 handled the most online questions. Launched in 2016, the program …

Subjects: Knowledge Management, Legal Research, Marketing

LLRX February 2024 Issue

Articles and Columns for February 2024 Scam Baiting: An Innovative Approach to Combating Online Fraud – Kyra Strick AI in Banking and Finance, February 29, 2024 – Sabrina I. Pacifici Toward a durable, dictator-proof Washington Post – David H. Rothman What Happens to Your Sensitive Data When a Data Broker Goes Bankrupt? – Jon Keegan Publishing …

Subjects: AI, Civil Liberties, Cybercrime, Cybersecurity, E-Records, Economy, Education, Financial System, Internet, Knowledge Management, Legal Research, Marketing, Social Media

SpinScore

“We’re thrilled to announce a game-changing new feature: YouTube Video Analysis. Now, you can simply pass the link of a YouTube video to our system, and we’ll do the rest. This powerful new feature allows you to leverage our advanced bias detection and scoring system to analyze YouTube videos. Whether it’s a news segment, a …

Subjects: AI, Internet, Knowledge Management, Legal Research, Marketing

Axel Springer vs. Google

Fortune: “Axel Springer is at Google’s throat again. The German news-publishing giant (for which I worked in my days at Politico) has a long history of battling Google over the issue of so-called ancillary copyright fees—payments for carrying snippets of text and thumbnail images in search results. But now it’s waging war on another front: …

Subjects: Copyright, E-Commerce, EU Data Protection, Legal Research, Marketing, Search Engines

Publishing for Profit: Selecting the Best Publisher

Via LLRX – Publishing for Profit: Selecting the Best Publisher – Jerry Lawson offers his expert advise on how lawyers (and other ambitious people) can profit by publishing. One method is to begin by focusing on your desired result. What are the best publishers for you and your work product? Lawson offers a couple of ways …

Subjects: Internet, Knowledge Management, Legal Research, Marketing, Social Media