Law Firm Website Design and Content
Business lawyer Bruce MacEwen’s article, Planning a Web Site With Some Punch, reviews the best practices that now comprise standard content areas on most law firm websites.
Category «Marketing»
Using Metatags to Increase Search Rankings
Lawyers Use Metatags to Help Their Web Sites Pop Up on Internet Searches.
AmLaw Launches New Magazine
American Lawyer Media, Inc. (ALM) announced the launch, in April, of a new quarterly magazine, Law Firm Inc.(TM), “designed to provide law firms with information and practical advice on a wide variety of business, operations and management issues.”
E-Lawyering
There has been an increased focus on e-lawyering lately, although the provision of free and fee-based services online has been underway for years. Two recent resources from the ABA on how lawyers are using email and the Web to market and deliver services to clients are: Some Call It eLawyering: Is It a Brave New …
Rating Top 250 Law Firm Websites
Micah U. Buchdahl of HTMLawyers, Inc. has published his IMA (Internet Marketing Attorney) web site reviews and awards. Well worth a read, Micah has spent considerable time evaluating the sites of the 250 largest law firms in the United States, and ranking them according to his determination of their merits in the following categories: design, …
AmLaw Launches New Industry Reports
American Lawyer Media, Inc. launched a new service, Legal Market Information Source, providing “clients, law firms and companies marketing to the legal industry with trend data, reports, rankings and custom research on major U.S. and global law firms…Initial LMIS product offerings will cover four areas: law firm reports; legal industry briefs; industry ranking tables and …
FTC Settles Student Data Collection Dispute
The Federal Trade Commission filed a complaint against the Educational Research Center of America, Inc. stating the company had “collected personal information from high school and middle and junior high school students through surveys,” and used this data “to create lists of students that it sells to commercial entities for use in marketing.” A copy …
New Online Music Venture
The big-six music retailers, organized under the name Echo, have launched a new consortium to license and distribute digital music services.
Effective Law Firm Marketing Using the Web
A series of three articles on leveraging web sites and related applications such as e-mail newsletters for law firm marketing is available via law.com: Web Sites Can Net Attorneys More Clients, Firm Sites Must Click, and More Marketing Tools: It Ain’t Just the Web Site.
