Category «Marketing»

Study IDs Visual Characteristics That Make People ‘Like’ Images on Instagram

NC State: “Marketing researchers have identified the combination of characteristics that make people “like” images on the social media platform Instagram. For example, the visual complexity of images has a significant effect on whether viewers choose to engage with a social media post. “We are increasingly able to determine whether images included in social media …

Subjects: Internet, Knowledge Management, Marketing, Social Media

How to Make Your Own Animated GIFs

The New York Times: “Online ‘visual’ reactions have come a long way since the first sideways smiley-face emoticon appeared four decades ago. Animated GIFs — those files showing a few seconds of choppy motion, like the one of Kermit the Frog flailing his arms excitedly — are ubiquitous in text messages, online forums and chat …

Subjects: Internet, Marketing

Assessing Heinonline as a Source of Scholarly Impact Metrics

Wallace, Karen L. and Lutkenhaus, Rebecca and Hanson, David B., Assessing Heinonline as a Source of Scholarly Impact Metrics (December 1, 2021). Available at SSRN: https://ssrn.com/abstract=3974109 or http://dx.doi.org/10.2139/ssrn.3974109 “After the February 2019 U.S. News & World Report announcement of a planned law school scholarly impact ranking based on HeinOnline data, law schools accelerated efforts to …

Subjects: Education, Internet, Knowledge Management, Legal Research, Marketing

New Rules for Disputes Involving Online Marketplaces and Individuals

ABA: “The American Arbitration Association has established a new procedure for disputes involving online marketplaces and platforms versus individual users and subscribers…Millions of consumer purchases take place each year. During the pandemic, an increasing number of these transactions have been occurring online. A number of widely used online marketplaces or platforms, such as Airbnb and …

Subjects: E-Commerce, Legal Research, Marketing

Making Progress in Legal Education: Leadership Development Training in Law Schools

Teague, Leah, Making Progress in Legal Education: Leadership Development Training in Law Schools (May 26, 2021). Baylor Law Review, Vol. 73, No. 1, 2021, Available at SSRN: https://ssrn.com/abstract=3955954 “This article serves to introduce to articles in the Baylor Law Review Leadership Symposium issue which is the fourth annual leadership symposium connected with the work of …

Subjects: Education, Knowledge Management, Legal Research, Marketing

The Unpleasant Truth About Law Firm Culture

Law.com – “A law firm’s culture is defined by what is rewarded, what is tolerated, what is overlooked, and what is punished. At many firms, the outcome is jarringly different from what leadership might want – By Jordan Furlong. An employee of your law firm approaches their supervisor and asks for a few days off …

Subjects: Marketing

November 2021 Issue of LLRX

Please visit LLRX – there are 6 new articles, and 4 new columns by Pete Weiss, in the November 2021 issue. Listening to the Client – Heather Gray-Grant Finding People Resources and Sites 2022 – Marcus Zillman Investigating Charities – Tracy Z. Maleeff Justia Portal by the Numbers: Resources for Aspiring Lawyers (And Practicing Lawyers …

Subjects: Climate Change, Cybercrime, Cybersecurity, Environmental Law, Financial System, Knowledge Management, Legal Research, Libraries, Marketing

What Happened to Amazon’s Bookstore?

The New York Times – “A 2011 thriller was supposed to cost $15. One merchant listed it at $987, with a 17th-century publication date. That’s what happens in a marketplace where third-party sellers run wild. John C. Boland was poking around the Amazon bookstore when he saw the science thriller “Hominid” for sale at dizzying …

Subjects: Courts, E-Commerce, Economy, Intellectual Property, Legal Research, Marketing

Edinburgh Uni grad scoops full SQE1 scholarship with ‘law firm of the future’ essay

Legal Cheek – “A graduate of the University of Edinburgh has won a full SQE1 scholarship with BARBRI for her vision of what the law firm of the future will look like. Natalie Northridge, 26, is a step closer to fulfilling her solicitor ambitions after securing funding worth £3,000 as part of the legal education …

Subjects: AI, Knowledge Management, Legal Research, Marketing