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Communicating With Employees During the Current Financial Crisis

Most Companies Step Up Communication to Ease Workers’ Recession-Related Stress: “As economic uncertainties raise anxiety levels among workers across all industries, employers are making changes in their communication programs. They are increasing communication about organizational performance and solvency, as well as pay and benefits. Using a variety of traditional communication channels, as well as social media, senior leaders are hoping to allay employees’ fears and increase trust levels. However, in many cases front-line managers are not reinforcing and interpreting these messages for specific work groups. Nevertheless, most employers who are measuring communication effectiveness feel that taking the initiative to communicate during these challenging times is improving employee engagement and productivity.”

  • Watson Wyatt – Communicating With Employees During the Current Financial Crisis, December 19, 2008
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