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Crowds Can Effectively Identify Misinformation at Scale

Martel, C., Allen, J., Pennycook, G., & Rand, D. G. (2023). Crowds Can Effectively Identify Misinformation at Scale. Perspectives on Psychological Science, 0(0). https://doi.org/10.1177/17456916231190388 “Identifying successful approaches for reducing the belief and spread of online misinformation is of great importance. Social media companies currently rely largely on professional fact-checking as their primary mechanism for identifying falsehoods. However, professional fact-checking has notable limitations regarding coverage and speed. In this article, we summarize research suggesting that the “wisdom of crowds” can be harnessed successfully to help identify misinformation at scale. Despite potential concerns about the abilities of laypeople to assess information quality, recent evidence demonstrates that aggregating judgments of groups of laypeople, or crowds, can effectively identify low-quality news sources and inaccurate news posts: Crowd ratings are strongly correlated with fact-checker ratings across a variety of studies using different designs, stimulus sets, and subject pools. We connect these experimental findings with recent attempts to deploy crowdsourced fact-checking in the field, and we close with recommendations and future directions for translating crowdsourced ratings into effective interventions.”

See also Misinformation Review, October 23, 2023: “This study examined four fact checkers (Snopes, PolitiFact, Logically, and the Australian Associated Press FactCheck) using a data-driven approach. First, we scraped 22,349 fact-checking articles from Snopes and PolitiFact and compared their results and agreement on verdicts. Generally, the two fact checkers agreed with each other, with only one conflicting verdict among 749 matching claims after adjusting minor rating differences. Next, we assessed 1,820 fact-checking articles from Logically and the Australian Associated Press FactCheck and highlighted the differences in their fact-checking behaviors. Major events like the COVID-19 pandemic and the presidential election drove increased the frequency of fact-checking, with notable variations in ratings and authors across fact checkers.” [h/t Pete Weiss]

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