Accurate, Focused Research on Law, Technology and Knowledge Discovery Since 2002

FTC Releases Research on Children’s Exposure to Television Advertising

Press release: “Today’s children see more promotional ads for other programming, but fewer paid ads and fewer minutes of advertising on television, according to a report released today by the staff of the Federal Trade Commission. The research looks at television ad exposure for children in the year 2004 and compares it to similar research from 1977. The report also finds that children are not exposed to more food ads on television than they were in the past, although their ad exposure is more concentrated on children’s programming. The report’s 2004 findings are based on a staff analysis of copyrighted Nielsen Media Research/Nielsen Monitor-Plus data.”

  • Children’s Exposure to Television Advertising in 1977 and 2004: Information for the Obesity Debate: A Bureau of Economics Staff Report, June 1, 2007 (133 pages, PDF)
  • Sorry, comments are closed for this post.