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Google Brings Generative AI to Search: Here’s What SGE Can Do

Tech Republic: “…SGE allows Google users to generate AI images and text by typing a prompt into the Google Search bar, working much in the same way as AI-powered text-to-image generators like Midjourney and DALL-E 2 and acting as a rival to Microsoft’s GPT-4 powered Bing Chat. Google said SGE could help in situations where users might be looking for a certain image they can’t find in traditional search results, or when they need help visualizing an idea. Users who opt in to SGE will see an option to create AI-generated images directly in Google Images as part of the model’s testing period. This feature is designed to appear when users are searching for inspiration, said Google (e.g., “minimalist Halloween table settings” or “spooky dog house ideas.” Users can then fine-tune the results by modifying the description. “Tap on any of those images and you’ll see how generative AI has expanded your initial query with descriptive details, like ‘a photorealistic image of a capybara wearing a chef’s hat and cooking breakfast in a forest, grilling bacon’,” explained Google. “From there, you can edit the description further to add even more detail and bring your vision to life. Maybe you want to see the capybara chef making hash browns instead, or you want to add a light blue background with clouds.” The image generation capability offered by SGE is only available in the U.S. to people who opted into the trial phase and are aged 18 or older…”

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