Wired – free link: “Every new technology from the internet to virtual reality has tried to upend book culture. There’s a reason they’ve all failed—and always will…The tech world has long been convinced that it understands the desires of readers better than they do themselves. For years, VCs have promised to upend books and the structures around their creation and consumption. Some came from within the publishing industry, but like their counterparts “disrupting” other sectors, including film and TV, many more did not. And for the most part, despite tech’s sometimes drastic (and often negative) effects on other industries, book- and reading-related startups failed to alter much at all. People are still buying books—in fact, they’re buying more than ever…”