Day archives: August 6th, 2011

Dow Jones circulation chief calculates highlights content for which customers will pay

Poynter: “Writing in the newsletter of the International News Marketing Association, Dow Jones senior vice president of circulation Lynne Brennen proposes five attributes to measure “a consumer’s willingness to pay.” She also assigned a percentage weighting to each. Keep in mind this is a measure not of what people would like to have as they …

Subjects: E-Commerce, Internet

The Institute for the Future of the Book

“The Institute for the Future of the Book seeks to chronicle this shift, and impact its development in a positive direction. The Institute is a project of the Annenberg Center for Communication at the University of Southern California, and is based in Brooklyn, New York. We’re a small think-and-do tank investigating the evolution of intellectual …

Subjects: Knowledge Management