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Category Archives: Marketing

The Radical Transformation of the Textbook

Wired – Digital-first. Open source. Subscription. The way textbooks are bought and sold is changing—with serious implications for higher education: “For several decades, textbook publishers followed the same basic model: Pitch a hefty tome of knowledge to faculty for inclusion in lesson plans; charge students an equally hefty sum; revise and update its content as… Continue Reading

Concerns About Online Data Privacy Span Generations

Internet Innovation Alliance – Are Millennials okay with the collection and use of their data online because they grew up with the internet? “In an effort to help inform policymakers about the views of Americans across generations on internet privacy, the Internet Innovation Alliance, in partnership with Icon Talks, the Hispanic Technology & Telecommunications Partnership (HTTP), and… Continue Reading

This Tool Lets You See Facebook’s Targeted Political Ads All Over the World

Vice – Facebook has failed to be fully transparent with data concerning political advertising, so two researchers collected the data themselves.”A team of two researchers has created the most comprehensive visualization of Facebook’s political advertisements. Detailing hundreds of thousands of ads across 34 countries by more than 150 political actors, ad.watch is a new tool… Continue Reading

Facebook algorithm changes suppressed journalism and meddled with democracy

The Conversation: “Facebook’s News Feed algorithm determines what users see on its platform – from funny memes to comments from friends. The company regularly updates this algorithm, which can dramatically change what information people consume. As the 2020 election approaches, there is much public concern that what was dubbed “Russian meddling” in the 2016 presidential… Continue Reading

Have We Hit Peak Podcast?

The New York Times – If past experience (cough, blogs) is any indication, a shakeout is nigh. – “…Call him cynical, but Jordan Harbinger, host of “The Jordan Harbinger Show” podcast, thinks there is a “podcast industrial complex.” Hosts aren’t starting shows “because it’s a fun, niche hobby,” he said. “They do it to make… Continue Reading

New on LLRX for May – June 2019

The are 10 new articles and 10 new columns on LLRX for May-June 2019 Five data lies that need to die … now streaming on Netflix – Using Netflix as an example and referencing a number of articles touting the company’s expert use of data analytics and algorithms, marketing savant Jason Voiovich argues that data… Continue Reading

USPTO denies Cardi B’s application to trademark a popular term

USPTO, May 7, 2019 – The assigned trademark examining attorney has reviewed the referenced application and has determined the following: “…Registration is refused because the applied-for mark is a slogan or term that does not function as a trademark or service mark to indicate the source of applicant’s goods and/or services and to identify and… Continue Reading

Google testing waters for CBD ads with trial program

Morning Consult – “Alphabet Inc.’s Google is taking steps toward ending its prohibition on advertising for cannabidiol products through a trial program that allows select companies in the budding hemp sub-industry to purchase ads on its platform, according to one CBD retailer that was asked to participate. Shedrack Anderson, co-founder of the CBD-infused skincare line… Continue Reading

Understanding the Gender Wage Gap in the Legal Profession

“According to a study published on PayScale, legal occupations see some of the highest wage gaps not controlled by education or experience, some as high as 38.6 percent. While this looks and sounds like a catastrophic gap that may never close, there are some noticeable caveats to that statistic. First, while there are more women… Continue Reading