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Category Archives: Marketing

CRISPR: A Revolutionary Tool for Editing the Code of Life?

CRS report via FAS – CRS INSIGHT – CRISPR: A Revolutionary Tool for Editing the Code of Life? November 17, 2016 (IN10610). “CRISPR-cas9 (CRISPR for short) is a new gene editing tool that offers the potential for substantial improvements in ease of use, speed, efficacy, and cost. Many in the scientific, engineering, and business communities… Continue Reading

Fox News personality attacks libraries – response is swift, expert and factual – go figure

Inside Higher Ed: “Former Fox News host Greta Van Susteren on Monday provoked the ire of academic librarians after she suggested their institutions are “vanity projects” and that the services they provide — from acquiring scholarly journals and serving as a starting point for research to preserving materials and training faculty members and students —… Continue Reading

New on LLRX – Forensic Business Development Research

Via – Forensic Business Development Research – Legal marketing and business development expert Eric Dewey defines a new term for a multifaceted expert work product and deliverable that librarians are uniquely positioned to develop, implement and manage in a critical leadership role for customers. Continue Reading

BBC – How the British Library is using SEO to become a digital media publisher

Ian Burrell – “The British Library is becoming a modern news publisher. Its expertise in the field of journalism is immense. The home of one of the greatest newspaper archives in the world, amounting to more than 15m pages of news, it also houses The Newsroom, a permanent resource charting the evolution of news in broadcast,… Continue Reading

ABA launches Free Legal Answers

“Free Legal Answers is a virtual legal advice clinic. Qualifying users post their civil legal question to their state’s website. Users will then be emailed when their question receives a response. Attorney volunteers, who must be authorized to provide pro bono assistance in their state, log in to the website, select questions to answer, and… Continue Reading

Guardian – how the business of bottled water went mad

How did a substance that falls from the air, springs from the earth and comes out of your tap become a hyperactive multibillion-dollar business? by Sophie Elmhirst Right now, the global bottled water industry is in one of those strange and energetic boom phases where every week, it seems, a new product finds its way on to… Continue Reading

New on LLRX – Crowd Funding Resources 2016

Via – Crowd Funding Resources 2016 – This white paper link dataset compilation by Marcus Zillman focuses on reliable and actionable sources and sites on crowd funding from around the world. For many entrepreneurs in the planning stages or for those already creating startups and seeking to develop monetary sources, crowd funding has become an essential part of… Continue Reading

Sound advice on presentations – less is more

3 Low-Tech Speaking Tips That Still Work In 2016 – “…The most memorable presenters keep things simple. They tell stories about successful initiatives. They inspire others to be better and bolder. They avoid dumping heaps of data on listeners…” Continue Reading

GAO – How much does the federal government spend on PR

Public Relations Spending: Reported Data on Related Federal Activities, GAO-16-877R: Published: Sep 30, 2016. Publicly Released: Oct 5, 2016. “The rise of Facebook, Twitter, and other new platforms has changed the ways in which the federal government communicates with the public. But what is the total scope of federal public relations activities? We found that… Continue Reading

Library 2.0: The effectiveness of social media as a marketing tool for libraries in educational institutions

Library 2.0: The effectiveness of social media as a marketing tool for libraries in educational institutions. Journal of Librarianship and Information Science. Published online before print September 22, 2016, doi: 10.1177/0961000616668959 “In an attempt to market their services and connect with potential users, and particularly young people, many libraries are opening accounts on social media platforms.… Continue Reading

New on LLRX – Law Librarians Flinch At Change? Can’t Say That I Agree With You David

Via – Law Librarians Flinch At Change? Can’t Say That I Agree With You David – Greg Lambert eloquently gives voice to truth which has been delivered through action by many fellow professionals throughout the course of our respective (some decades long) careers – we are not “gatekeepers” nor do we impede the purchase… Continue Reading

Survey – In moments of need, people turn to their phones and search

Via think with Google: “In moments where people need to know, go, do, and buy, relying on our phones has become second nature. Google’s VP of marketing, Lisa Gevelber, shares new research that quantifies how people use digital to make decisions and take action in their daily lives…” Continue Reading