Category «Marketing»

KKR investment firm to buy OverDrive, biggest library ebook company

TeleRead – David Rothman – “Toxic for libraries? The KKR investment firm is buying none other than OverDrive—the biggest library ebook company, providing ebooks and audiobooks to 43,000+ libraries and schools in 75 countries. The seller is Rakuten, also owner of the Kobo ereader, audiobook and ebook business. “The two sides did not provide a …

Subjects: Digital Rights, E-Records, Economy, Libraries, Marketing

New on LLRX – Some Random Tips for Writing Better Blog Posts

Via LLRX – Some Random Tips for Writing Better Blog Posts – Attorney, award winning legal blogger, legal journalist and legal technologist Robert Ambrogi shares his vast knowledge and insights for crafting effective blog postings. Every blogger will benefit from reading and applying his suggestions to improve content, format and overall value to effectively deliver …

Subjects: Blogs, Knowledge Management, Legal Research, Marketing, Social Media

Facebook Gives Workers a Chatbot to Appease That Prying Uncle

The New York Times – “Some Facebook employees recently told their managers that they were concerned about answering difficult questions about their workplace from friends and family over the holidays. What if Mom or Dad accused the social network of destroying democracy? Or what if they said Mark Zuckerberg, Facebook’s chief executive, was collecting their …

Subjects: AI, E-Commerce, E-Records, Internet, Knowledge Management, Marketing, Privacy, Social Media

The Social Law Firm Index Annual Report Card

Law.com: “DLA Piper outdid its competitors in digital marketing in 2019, according to a new report, while law firms in general are using Facebook far less and using LinkedIn, Instagram and paid social marketing more. Firms are also measuring the impact of their social marketing efforts more closely, the report found. Consultancy Good2bSocial has released …

Subjects: Marketing, Social Media

LLRX October 2019 New articles and columns

Articles and Columns for October 2019 Blockchain: What Information Professionals Need to Know – Anna Irvin, Ph.D. and Janice E. Henderson, Esq. presented this comprehensive 64 page guide at the LLAGNY Education Committee Program on October 15, 2019. The guide is an multidisciplinary resource that includes: articles from law, business and finance journals, CLE programs/materials, …

Subjects: Blogs, Cybercrime, Cybersecurity, Economy, Financial System, Knowledge Management, Legal Research, Marketing

Being a Law Firm Partner Was Once a Job for Life. That Culture Is All but Dead

WSJ.com [paywall]: “At the modern law firm, not all partners are created equal, and data and billings rule – “Four hundred of Kirkland & Ellis LLP’s top lawyers gathered in May at an oceanfront resort in Southern California to toast another banner year. Kirkland was the highest-grossing law firm in the world for the second …

Subjects: Economy, Education, Financial System, Marketing

How Trump Reshaped the Presidency in Over 11,000 Tweets

The New York Times: “When Donald Trump entered office, Twitter was a political tool that had helped get him elected and a digital howitzer that he relished firing. The Times examined how, in the years since, he has fully integrated the social media platform into the very fabric of his administration…Early on, top aides wanted …

Subjects: Government Documents, Internet, Knowledge Management, Legal Research, Marketing, Social Media

Think Like a Client – Understanding what clients want and expect from their lawyers is imperative

Logan Cornett, Inst. for the Advancement of the Am. Legal Sys., Univ. of Denver, Think Like a Client (October 2019 – 32 page PDF), https://iaals.du.edu/sites/default/files/documents/publications/think_like_a_client.pdf “Understanding what clients want and expect from their lawyers is imperative for the provision of high-quality legal services, as well as for lawyers’ success in the legal profession. Furthermore, there exists a …

Subjects: Education, Knowledge Management, Legal Research, Marketing

D.C. Nonlawyer Partner Rule Spurs Interest as States Mull Change

Via Mary Whisner – Sam Skolnik, D.C. Nonlawyer Partner Rule Spurs Interest as States Mull Change, Bloomberg Law News: “Some law firms in the nation’s capital have incorporated non-legal experts as co-owners, capitalizing on a unique District of Columbia Bar rule modification that could be instructive as changes to the same rule are considered elsewhere. …

Subjects: Economy, Education, Financial System, Knowledge Management, Legal Research, Marketing