Category «Marketing»

Innovation: A New Key Discipline for Lawyers and Legal Education

DeStefano, Michele, Innovation: A New Key Discipline for Lawyers and Legal Education (June 27, 2019). New Suits: Appetite for Disruption in the Legal World co-curated by Michele DeStefano and Dr. Guenther Dobrauz (Stämpfli Verlag 2019). Available at SSRN: https://ssrn.com/abstract=3411020 or http://dx.doi.org/10.2139/ssrn.3411020 – “Over the past two years, I have interviewed hundreds of in-house and law …

Subjects: Economy, Education, Knowledge Management, Legal Research, Marketing

Big Deal Knowledge Base

Scholarly Publishing and Academic Resources Coalition – SPARC: “This database puts libraries on a more level playing field with vendors by detailing what thousands of peer institutions have paid for journal subscription packages. Institutions can leverage this pricing data, as well as the other resources on this site, to make clearer assessments about the suitability …

Subjects: Knowledge Management, Legal Research, Libraries, Marketing

The Radical Transformation of the Textbook

Wired – Digital-first. Open source. Subscription. The way textbooks are bought and sold is changing—with serious implications for higher education: “For several decades, textbook publishers followed the same basic model: Pitch a hefty tome of knowledge to faculty for inclusion in lesson plans; charge students an equally hefty sum; revise and update its content as …

Subjects: Copyright, Economy, Education, Intellectual Property, Knowledge Management, Legal Research, Libraries, Marketing

Concerns About Online Data Privacy Span Generations

Internet Innovation Alliance – Are Millennials okay with the collection and use of their data online because they grew up with the internet? “In an effort to help inform policymakers about the views of Americans across generations on internet privacy, the Internet Innovation Alliance, in partnership with Icon Talks, the Hispanic Technology & Telecommunications Partnership (HTTP), and …

Subjects: E-Commerce, Internet, Knowledge Management, Legal Research, Marketing, Privacy, Social Media

This Tool Lets You See Facebook’s Targeted Political Ads All Over the World

Vice – Facebook has failed to be fully transparent with data concerning political advertising, so two researchers collected the data themselves.”A team of two researchers has created the most comprehensive visualization of Facebook’s political advertisements. Detailing hundreds of thousands of ads across 34 countries by more than 150 political actors, ad.watch is a new tool …

Subjects: Knowledge Management, Legal Research, Marketing, Social Media

Facebook algorithm changes suppressed journalism and meddled with democracy

The Conversation: “Facebook’s News Feed algorithm determines what users see on its platform – from funny memes to comments from friends. The company regularly updates this algorithm, which can dramatically change what information people consume. As the 2020 election approaches, there is much public concern that what was dubbed “Russian meddling” in the 2016 presidential …

Subjects: Internet, Knowledge Management, Marketing, Privacy, Social Media

Have We Hit Peak Podcast?

The New York Times – If past experience (cough, blogs) is any indication, a shakeout is nigh. – “…Call him cynical, but Jordan Harbinger, host of “The Jordan Harbinger Show” podcast, thinks there is a “podcast industrial complex.” Hosts aren’t starting shows “because it’s a fun, niche hobby,” he said. “They do it to make …

Subjects: Economy, Knowledge Management, Marketing

New on LLRX for May – June 2019

The are 10 new articles and 10 new columns on LLRX for May-June 2019 Five data lies that need to die … now streaming on Netflix – Using Netflix as an example and referencing a number of articles touting the company’s expert use of data analytics and algorithms, marketing savant Jason Voiovich argues that data …

Subjects: Education, Health Care, Internet, Knowledge Management, Legal Research, Libraries, Marketing, Privacy, Search Engines, Social Media

The State of LinkedIn – A Twitter Parody

The State of LinkedIn – @StateOfLinkedIn – “LinkedIn is a breeding ground for lies & brown-nosing. Exposing the worst. We are in no way associated with LinkedIn, so class us as a parody.” Barry Barnes owns the Twitter account The State of LinkedIn with 104,000 followers. Via FT.com (paywall) [he tweets a] curated selection of …

Subjects: Marketing, Social Media

USPTO denies Cardi B’s application to trademark a popular term

USPTO, May 7, 2019 – The assigned trademark examining attorney has reviewed the referenced application and has determined the following: “…Registration is refused because the applied-for mark is a slogan or term that does not function as a trademark or service mark to indicate the source of applicant’s goods and/or services and to identify and …

Subjects: E-Commerce, Intellectual Property, Internet, Knowledge Management, Legal Research, Marketing, Social Media