Category «Marketing»

Amazon’s AbeBooks backs down after booksellers stage global protest

The Guardian: “After almost 600 booksellers withdrew 3.5m books from the secondhand marketplace in support of countries dropped by the website, it apologises for a ‘bad decision’. An “extraordinary and unprecedented” global protest from antiquarian booksellers has forced the Amazon-owned secondhand marketplace AbeBooks to backtrack on its decision to pull out of several countries. AbeBooks …

Subjects: E-Commerce, Libraries, Marketing

Expert attorneys command 4 figure hourly billing fees

The Business Journals [paywall]: “Boston-based Ropes & Gray partner Douglas Meal, one of the most sought-after data privacy and cybersecurity attorneys in the country, typically charges $1,550 an hour for his services, according to a recent court filing. The filing offers a rare public glimpse into what some of the attorneys at Boston’s largest law …

Subjects: Cybercrime, Cybersecurity, Legal Research, Marketing, Privacy

Law firms can learn from other industries’ missteps on cybersecurity awareness and prevention

ABA Journal – “Equifax. Yahoo. Anthem. Sony. In the past few years, these companies experienced some of the most significant data breaches to date. And all of these companies found themselves subject to intense worldwide media coverage over their failure to secure their information. The industries affected—from health care to entertainment—know all too well that …

Subjects: Cybercrime, Cybersecurity, EU Data Protection, Government Documents, Legal Research, Marketing, Privacy

Average time to resolve problems three times higher than customers want

This article is of interest for several reasons – human mediated resolution, customer service and research are increasingly targeted to be replaced by various forms of electronic, robotic and AI applications. So the premise of this article, via ZDNet – A recent AI customer experience study shows that, although businesses have invested in AI solutions, …

Subjects: AI, Knowledge Management, Libraries, Marketing

New on LLRX – Book Review of “Frenemies: The Epic Disruption of the Ad Business (and Everything Else)”

Via LLRX – Book Review of “Frenemies: The Epic Disruption of the Ad Business (and Everything Else)” – Advertising is now part of a complex ecosystem that engages a wide range of components, including but not limited to: social media, Big Data, AI, data mining, competitive intelligence, and marketing. Alan Rothman, reveals and explains for …

Subjects: AI, Internet, Knowledge Management, Legal Research, Marketing, Recommended Books

Facebook Is Giving Advertisers Access to Your Shadow Contact Information

Gizmodo: “…One of the many ways that ads get in front of your eyeballs on Facebook and Instagram is that the social networking giant lets an advertiser upload a list of phone numbers or email addresses it has on file; it will then put an ad in front of accounts associated with that contact information. …

Subjects: Civil Liberties, E-Commerce, E-Mail, Marketing, Privacy, Social Media

Digital Deceit II: A Policy Agenda to Fight Disinformation on the Internet

“Digital disinformation poses a grave threat to our democracy and demands a new social contract between consumers and internet companies that is rooted in transparency, privacy and competition, according to a new report co-published by the Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School and New America, the Washington, D.C.-based …

Subjects: Civil Liberties, E-Commerce, Economy, Internet, Legal Research, Marketing, Privacy

HBR – Uninformed Consent

Harvard Business Review – Companies want access to more and more of your personal data — from where you are to what’s in your DNA. Can they unlock its value without triggering a privacy backlash? Leslie K. John – Marvin Bower associate professor of business administration at Harvard Business School: “…Technology has advanced far beyond …

Subjects: AI, E-Commerce, E-Records, EU Data Protection, Health Care, Internet, Legal Research, Marketing, Privacy, Social Media

How Will Legal Education And Training Keep Pace With Change?

Forbes: “Dell Technologies authored a report by 20 tech, business and academic experts projecting 85% of jobs that will exist in 2030 have yet to be invented. Dell issued a statement that “The pace of change will be so rapid that people will learn ‘in the moment’ using new technologies such as augmented reality and …

Subjects: Education, Knowledge Management, Legal Research, Marketing