Category «Marketing»

Google testing waters for CBD ads with trial program

Morning Consult – “Alphabet Inc.’s Google is taking steps toward ending its prohibition on advertising for cannabidiol products through a trial program that allows select companies in the budding hemp sub-industry to purchase ads on its platform, according to one CBD retailer that was asked to participate. Shedrack Anderson, co-founder of the CBD-infused skincare line …

Subjects: E-Commerce, Health Care, Internet, Marketing, Search Engines

Understanding the Gender Wage Gap in the Legal Profession

“According to a study published on PayScale, legal occupations see some of the highest wage gaps not controlled by education or experience, some as high as 38.6 percent. While this looks and sounds like a catastrophic gap that may never close, there are some noticeable caveats to that statistic. First, while there are more women …

Subjects: Civil Liberties, Knowledge Management, Marketing

This economics journal only publishes results that are no big deal

Vox – Most new publications, upon their launch, seek to promote their content as novel, surprising, exciting. A new journal that began publishing this week does … the opposite of that. “Start with the name: Series of Unsurprising Results in Economics (SURE). The journal publishes papers with findings that are, well, really boring — so …

Subjects: Economy, Financial System, Internet, Knowledge Management, Legal Research, Marketing

Textio’s New Tool Will Take the Words Right Out of Your Mouth—and Maybe Improve Them

Fortune: “Words matter, and they often matter in different ways to different people. That’s why, for the past five years, text analytics startup Textio has studied—and helped to augment—the way companies in search of more diverse candidates communicate with prospective hires. Now, the company is launching a new product that takes that mission one step …

Subjects: AI, Economy, Knowledge Management, Marketing

Online Legal Document Providers and the Public Interest

Fortney, Susan Saab, Online Legal Document Providers and the Public Interest: Using a Certification Approach to Balance Access to Justice and Public Protection (March 5, 2019). Oklahoma Law Review, (symposium on Lawyering in the Age of Artificial Intelligence), Forthcoming. Available at SSRN: https://ssrn.com/abstract=3367196 – “The Internet and electronic communications have revolutionized how consumers obtain legal …

Subjects: Knowledge Management, Legal Research, Marketing

Libraries lean on Twitter, Facebook and Instagram to reel you in

cnet.com – From pithy tweets to Insta Novels on Instagram, libraries around the world are using social media to entertain and reach their audiences. “:ast summer, the New York Public Library wanted to make classic literature more enticing to young readers. You know, readers who are more likely to scroll through a text message than …

Subjects: Education, Knowledge Management, Libraries, Marketing, Social Media

To Purge Some of Social Media’s Ugliness, an Unlikely Lesson From Wall St.

The New York Times Deal Book – A simple rule that bolsters the banking system – “know your customer” — could help combat fake news and hate speech online if companies like Facebook and Twitter embraced it. “…The concept is “know your customer” — or KYC, as it’s called on Wall Street — and it’s …

Subjects: Congress, Cybercrime, Economy, Financial System, Internet, Knowledge Management, Legal Research, Marketing, Privacy, Social Media

Everything You Need to Know About Starting a Podcast

Law Technology Today: “What do popular podcasts like Lawyer 2 Lawyer, Legal Talk Network, and Life of the Law all have in common? Their creators showed a commitment to the production process, dedicating themselves to their project. Though the early stages of development are long, involved, and sometimes frustrating, they’re necessary. With this in mind, …

Subjects: Knowledge Management, Marketing

The 2019 Revealed-Preferences Ranking of Law Schools

Ryan, Christopher and Frye, Brian L., The 2019 Revealed-Preferences Ranking of Law Schools (March 15, 2019). Belmont Law Review (forthcoming 2019).. Available at SSRN: https://ssrn.com/abstract= “In 2017, we published A Revealed-Preferences Ranking of Law Schools, which presented the first (intentionally) objective ranking of law schools. Other law school rankings are subjective because their purpose is …

Subjects: Education, Knowledge Management, Legal Research, Marketing