Category «Marketing»

ANONIZE: A Large-Scale Anonymous Survey System

ANONIZE: A Large-Scale Anonymous Survey System – Susan Hohenberger Johns Hopkins University; Steven Myers Indiana University; abhi shelat University of Virginia; Rafael Pass Cornell University. “A secure ad-hoc survey scheme enables a survey authority to independently (with- out any interaction) select an ad-hoc group of registered users based only on their identities (e.g., their email …

Subjects: Knowledge Management, Marketing, Privacy

News for Journalists – Introducing Signal for Facebook and Instagram

News release: “We’ve heard from journalists that they want an easy way to make Facebook a more vital part of their news gathering with the ability to surface relevant trends, photos, videos, and posts on Facebook and Instagram for use in their storytelling and reporting. Today we’re excited to introduce Signal, for Facebook and Instagram, …

Subjects: Internet, Knowledge Management, Marketing, Social Media

Pew – Libraries at the Crossroads

The public is interested in new services and thinks libraries are important to communities By John B. Horrigan – September 15, 2015. “American libraries are buffeted by cross currents. Citizens believe that libraries are important community institutions and profess interest in libraries offering a range of new program possibilities. Yet, even as the public expresses …

Subjects: Economy, Education, Internet, Knowledge Management, Libraries, Marketing

Publication Trends in Library Reserves: A Quantitative Content Analysis

Georgia Library Quarterly – Vol 52, No 3 (Summer 2015) – Denise Dimsdale, Georgia State University: “The purpose of this study is to investigate the peer-reviewed literature on library reserves in post-secondary institutions and to identify publication trends over time. The study analyzes library literature in a systematic way to provide statistical insight into publishing …

Subjects: Knowledge Management, Libraries, Marketing

White Paper – Empowering librarians with fact-based analytics

Playing “Moneyball” in Librarianship:  The Winning Strategy of Gap Analysis By Tommy Doyle Senior Vice President, Elsevier “…Researchers and students need both journals and books to build their knowledge around a topic. Journal content provides results of the latest research, while book content provides an interdisciplinary view, along with fundamental and comprehensive knowledge. Book content …

Subjects: Economy, Intellectual Property, Internet, Knowledge Management, Libraries, Marketing

The Internet of Things – 50 Billions Connected Devices and Objects by the Year 2020

OCLC – NextSpace 24 – Libraries and the Internet of Things: “A world divided by the prospect of a world connected . The simplest definition of the Internet of Things (IoT) might be: real-world objects connected to the Internet, sending and receiving data. But beyond that, there is little consensus on what the specific technical …

Subjects: E-Commerce, Economy, Education, Internet, Knowledge Management, Libraries, Marketing, Transportation

Practicing Law in the 21st Century Requires Affiliation

Via FindLaw: “Highlights What is required by clients is instant access to information and established relationships everywhere on earth. If law firms cannot quickly provide the information, other professions will. The traditional approach to developing a practice is individual networking with other lawyers or members of other professions. Attorneys make as many contacts as possible. …

Subjects: Internet, Knowledge Management, Legal Research, Marketing

2015 Digital Business Global Executive Study and Research Project

“MIT Sloan Management Review and Deloitte’s1 2015 global study of digital business found that maturing digital businesses are focused on integrating digital technologies, such as social, mobile, analytics and cloud, in the service of transforming how their businesses work. Less-mature digital businesses are focused on solving discrete business problems with individual digital technologies. The ability to …

Subjects: Blogs, E-Commerce, Economy, Financial System, Internet, Knowledge Management, Marketing, Social Media

Lessons from Leading Edge of Customer Experience Management

A Report by Harvard Business Review Analytic Service – Lessons from the Leading Edge of Customer Experience Management – 2014. “CUSTOMER EXPERIENCE MANAGEMENT — the collection of processes an organization uses to manage customer interactions across the enterprise—is more important than ever. The days of the single customer touch point are long gone. Today’s companies …

Subjects: Blogs, Internet, Knowledge Management, Legal Research, Libraries, Marketing, Social Media

McKinsey insights on change management

The phrase “change management” has been widely referenced across the private and public sectors for decades.  Librarians have embraced and executed objectives based upon change management concepts in no small measure due to the inherent agility, adaptability and futures thinking of the professional. From the nacent World Wide Web to the current multi-faceted scope of …

Subjects: Internet, Knowledge Management, Libraries, Marketing, Social Media

Apple releases new diversity report

Apple’s Diversity Report still highlights a staff of employees that are 54% white and 69% male: “Our most recently filed Federal Employer Information Report EEO-1 is available for download here, representing employees as of July 2014. We will make the 2015 EEO-1 available when we file it with the federal government. We make these documents …

Subjects: Civil Liberties, Internet, Knowledge Management, Legal Research, Marketing