Category «Marketing»

Pew – Apps Permissions in Google Play Store

“Analysis of over 1 million apps in Google’s Android operating system in 2014 shows apps can seek 235 different kinds of permissions from smartphone users. The average app asks for five permissions.” “The findings in this study pertain specifically to apps running on the Android operating system. Pew Research Center examined the Android platform because …

Subjects: Cybercrime, Cybersecurity, E-Government, E-Mail, Internet, Marketing, Privacy

New on LLRX – Unpacking and overcoming “edutainment” in library instruction

Via LLRX.com – Unpacking and overcoming “edutainment” in library instruction – Within our field, and more widely, there is a way of thinking that equates effective teaching with effective entertaining. This way of thinking can be referred to as a “discourse of edutainment.” It underpins some of the publications and conversations that encourage librarians to …

Subjects: Education, Knowledge Management, Libraries, Marketing

The Cost of Used Books Plummets as Availability Swells

New York Times – A Penny for Your Books By Dan Nosowitzoct, October 26, 2015: “…in recent years, my bookshelves have swelled. Old John le Carré and Donald E. Westlake and Lawrence Block titles are easier than ever to find online, along with pretty much every other book published in the last century. They’re all …

Subjects: E-Commerce, Economy, Internet, Knowledge Management, Libraries, Marketing

New on LLRX – How Can Lawyers Use Social Media to Their Advantage?

Via LLRX.com – How Can Lawyers Use Social Media to Their Advantage? – Lawyers are no strangers to social media, but that doesn’t mean that everyone in the legal arena is familiar with how to use it effectively, proactively and consistently. If you are a lawyer who has not yet launched a social media presence, …

Subjects: Blogs, Internet, Knowledge Management, Legal Research, Marketing, Social Media

Paper – Dawn of the Selfie Era

Dawn of the Selfie Era: The Whos, Wheres, and Hows of Selfies on Instagram. Flávio Souza, Diego de Las Casas, Vinícius Flores, SunBum Youn, Meeyoung Cha, Daniele Quercia, Virgílio Almeida, October 19, 2015. “Online interactions are increasingly involving images, especially those containing human faces, which are naturally attention grabbing and more effective at conveying feelings …

Subjects: Free Speech, Internet, Knowledge Management, Marketing

Hudson Institute White Paper – remove Copyright Office from Library of Congress

A 21st Century Copyright Office: The Conservative Case for Reform – Steven Tepp & Ralph Oman, October 2015. “Executive Summary – This white paper examines the history and constitutional status of the copyright functions of the federal government. It concludes that the U.S. Copyright Office will function better, be more respectful of our constitutional structure, …

Subjects: Congress, Copyright, Government Documents, Intellectual Property, Internet, Legal Research, Libraries, Marketing

Librarian shares what profession can learn from Buzzfeed

Christina Manzo, Boston Public Library Volume 1, Issue 3, 2015. DOI: http://dx.doi.org/10.3998/weave.12535642.0001.302 5 Lessons Library Websites Can Learn from Buzzfeed – “Since its 2006 launch, Buzzfeed has become an Internet institution by recognizing and capitalizing on the insatiable life-cycle of viral media. The idea behind the website is relatively simple: bring together trending content (e.g., …

Subjects: Internet, Knowledge Management, Libraries, Marketing, Social Media

Predatory open access: a longitudinal study of article volumes and market characteristics

Predatory’ open access: a longitudinal study of article volumes and market characteristics. Cenyu Shen and Bo-Christer Björk. Information Systems Science, Hanken School of Economics, Arkadiankatu 22, Helsinki 00101, Finland The electronic version of this article is the complete one and can be found online at: http://www.biomedcentral.com/1741-7015/13/23 – Published: 1 October 2015. BMC Medicine 2015, 13:230  …

Subjects: E-Commerce, Intellectual Property, Internet, Knowledge Management, Libraries, Marketing

New on LLRX – The Next Librarian of Congress – What to do about the Internet Archive and Google Books’ scanning project?

Via LLRX.com – The Next Librarian of Congress – What to do about the Internet Archive and Google Books’ scanning project? – David Rothman offers his insights and perspective on the work and challenges that await the next Librarian of Congress. He calls for an individual who is not only steeped in the requisite expertise …

Subjects: Congress, E-Records, Education, Government Documents, Intellectual Property, Internet, Knowledge Management, Libraries, Marketing

California Healthcare Compare Project

“In California, Consumer Reports is looking out for consumers by bringing you free healthcare cost and quality information in a graphic, easy-to-understand way. Using the tools available through our website, California Healthcare Compare, you can find the higher- and lower-performing hospitals and medical groups for childbirth, hip and knee replacement, back pain, colon cancer screening, …

Subjects: Health Care, Knowledge Management, Marketing, Medicine