Category «Marketing»

WSJ – Law School Job Data Shows Wide Gulf Between Elite and the Rest

“In an unforgiving job market, graduates of top-ranked law schools have had a far easier time landing full-time employment than their peers from the lower ranks. That much is obvious. But how much easier? A Law Blog analysis of the latest American Bar Association employment data paired with the most recent U.S. News & World Report rankings …

Subjects: Economy, Legal Research, Marketing

Commentary – This is what comes after search

Christopher Mims – Quartz: “The average person with an Android smartphone is using it to search the web, from a browser, only 1.25 times per day, says Roi Carthy, head of special projects at Tel Aviv-based mobile startup Everything.Me. That isn’t just bad news for Google, which still relies on ads placed along search results for the bulk of its revenue—it …

Subjects: Internet, Knowledge Management, Marketing, Search Engines

Paper – The Grey Web

The Grey Web – Dataveillance Vision Fulfilled through the Evolving Web. Richard Gomer, University of Southampton; Natasa Milic-Frayling, Microsoft Research; m.c. schraefel, University of Southampton. 2014. “Over the past three decades, Web has evolved from an information medium to an intricate economic ecosystem. Initially focused on supporting the transition from traditional business practices to e-commerce, the Web has given rise to new, …

Subjects: Civil Liberties, E-Commerce, Economy, Internet, Marketing, Microsoft, Privacy

The limits of ‘Hack the library’: Don’t aim for too much more with too much less–and try harder for more

Via LLRX.com – The limits of ‘Hack the library’: Don’t aim for too much more with too much less–and try harder for more – David Rothman notes that less than 12 percent of U.S. public library spending goes for books and other items. So he is very much in favor of the “hack the library” movement reinventing libraries. At …

Subjects: Internet, Knowledge Management, Libraries, Marketing

CoreBrand’s Top 100 Most Powerful Brands 2014

“The CoreBrand Top 100 Most Powerful Brands Rankings is a showcase for the brand image data we have been continuously collecting for decades in our Corporate Branding Index® (CBI). The Top 100 Most Powerful Brands Rankings provide a market-view evaluation of brand strength regardless of industry affiliation. They allow us to use a single measure to compare …

Subjects: Internet, Knowledge Management, Marketing

The Future of Employment: How Susceptible Are Jobs to Computerisation?

The Future of Employment: How Susceptible Are Jobs to Computerisation? Carl Benedikt Frey and Michael A. Osborne, September 17, 2013 “Nearly half of US jobs could be susceptible to computerisation over the next two decades, a study from the Oxford Martin Programme on the Impacts of Future Technology suggests. The study, a collaboration between Dr Carl Benedikt Frey (Oxford Martin School) and Dr Michael …

Subjects: E-Commerce, Economy, Education, Financial System, Internet, Knowledge Management, Marketing

New on LLRX – Business Intelligence Online Resources

Via LLRX.com  – Business Intelligence Online Resources: An Internet Annotated Link Dataset Compilation. Marcus P. Zillman’s new, comprehensive guide comprises the most current and accurate business intelligence source available via the web, free and fee based. Zillman includes resources and sites mined from both the visible and invisible web. His carefully selected business intelligence resources and sites are described …

Subjects: Internet, Knowledge Management, Legal Research, Marketing

Getty Images Makes 35 Million Photos Free to Use Online

Via Open Culture – “Fighting a losing battle against infringers, Getty Images surprised consumers and competitors yesterday when it announced that it would make 35 million images free for publishers to use, with a few strings attached. Publishers, broadly defined, are now allowed to add certain Getty images to their sites, on the condition that …

Subjects: Copyright, Intellectual Property, Internet, Libraries, Marketing

DOD/GSA Report – Improving Cybersecurity and Resilience through Acquisition

“On February 12th, 2013, the President issued Executive Order 13636, entitled Improving Critical Infrastructure Cybersecurity (EO 13636).  In accordance with Section 8(e), GSA and the Department of Defense submitted recommendations to the President addressing the feasibility, benefits, and merits of incorporating cybersecurity standards into acquisition planning and contract administration, and harmonizing procurement requirements. The jointly authored report …

Subjects: Cybercrime, Defense, E-Government, Economy, Financial System, Government Documents, Legal Research, Marketing

ABA – 10 Tips for Avoiding Ethical Lapses When Using Social Media

“You may be among the thousands of legal professionals flocking to social media sites like LinkedIn, Facebook, Twitter, or Google+ to expand your professional presence in the emerging digital frontier. If so, have you paused to consider how the ethics rules apply to your online activities? You should. Some of the ethical constraints that apply to your social media usage …

Subjects: Internet, Legal Research, Marketing

New Beginner’s Guide to Social Media

“Welcome to The Beginner’s Guide to Social Media. Whether you’re new to social media or just looking to close a few knowledge gaps, we’re glad you stopped by. By now, we’ve all heard how valuable—even essential—social media can be. Whether your current sentiment leans more toward enthusiasm or trepidation, there’s no way around the fact that …

Subjects: Internet, Knowledge Management, Marketing