Category «Marketing»

Social Business: Flat or Hierarchical? A Surprising Answer

Gerald C. (Jerry) Kane: The most effective social businesses may start to look more like organizations that long predate modern corporations — so-called “loosely coupled” organizations such as military, education and religious institutions. “Social media represents an enormous opportunity for most organizations, particularly knowledge-intensive ones. While marketing applications of social media are getting the most attention …

Subjects: Knowledge Management, Marketing

Study – Social Media for Selection?

Social Media for Selection? Validity and Adverse Impact Potential of a Facebook-Based Assessment. Chad H. Van Iddekinge, Florida State University; Stephen E. Lanivich, Old Dominion University; Philip L. Roth, Clemson University; Elliott Junco, Accenture. Journal of Management published online 16 December 2013, DOI: 10.1177/0149206313515524. “Recent reports suggest that an increasing number of organizations are using information from social media platforms such as Facebook.com to screen job applicants. Unfortunately, …

Subjects: Economy, Education, Internet, Knowledge Management, Marketing

GAO – Consumer Privacy Framework Needs to Reflect Changes in Technology and the Marketplace

INFORMATION RESELLERS: Consumer Privacy Framework Needs to Reflect Changes in Technology and the Marketplace, GAO-14-251T, Dec 18, 2013 “No overarching federal privacy law governs the collection and sale of personal information among private-sector companies, including information resellers. Instead, laws tailored to specific purposes, situations, or entities govern the use, sharing, and protection of personal information. For example, …

Subjects: Cybercrime, E-Commerce, E-Mail, Government Documents, ID Theft, Internet, Legal Research, Marketing, Privacy

MedWatch Safety Alerts for Human Medical Products

“MedWatch (also provides a searchable database) alerts provide timely new safety information on human drugs, medical devices, vaccines and other biologics, dietary supplements, and cosmetics. The alerts contain actionable information that may impact both treatment and diagnostic choices for healthcare professional and patient. To find recent safety alerts, select the current year in the menu to the …

Subjects: E-Government, Health Care, Legal Research, Marketing, Medicine

Paper – Legal Education in Crisis, and Why Law Libraries are Doomed

Via SSRN – Legal Education in Crisis, and Why Law Libraries are Doomed, James G. Milles, SUNY Buffalo Law School, December 20, 2013, SUNY Buffalo Legal Studies Research Paper No. 2014-015 “The dual crises facing legal education—the economic crisis affecting both the job market and the pool of law school applicants, and the crisis of confidence in the ability …

Subjects: Education, Internet, Knowledge Management, Legal Research, Libraries, Marketing

FDA Taking Closer Look at ‘Antibacterial’ Soap

News release: “When you’re buying soaps and body washes, do you reach for the bar or bottle labeled “antibacterial”? Are you thinking that these products, in addition to keeping you clean, will reduce your risk of getting sick or passing on germs to others? Not necessarily, according to experts at the Food and Drug Administration (FDA). Every …

Subjects: Government Documents, Health Care, Marketing, Medicine

Social Media: Consumer Compliance Risk Management Guidance

“The Office of the Comptroller of the Currency (OCC), in collaboration with the other members of the Federal Financial Institutions Examination Council (FFIEC), today published in the Federal Register final supervisory guidance titled Social Media: Consumer Compliance Risk Management Guidance. Technological advancements allow financial institutions to use social media in a variety of ways, including marketing; facilitating applications for …

Subjects: Blogs, E-Government, Economy, Financial System, Government Documents, Internet, Marketing

20 Innovations That Mattered in Government in 2013

The GovLoop Team: “Despite setbacks (eg. sequester and shutdown), public servants took innovation to another level during the past year. From mobile to big data, public servants were on the cutting edge of innovation in 2013. GovLoop is excited to share our annual list of the most impactful programs and projects in government. Our annual report, …

Subjects: Blogs, E-Government, Government Documents, Internet, Knowledge Management, Marketing

Financial Regulators Issue Final Guidance on Social Media

“The Federal Financial Institutions Examination Council (FFIEC), on behalf of its members, today released final guidance on the applicability of consumer protection and compliance laws, regulations, and policies to activities conducted via social media by banks, savings associations, and credit unions, as well as nonbank entities supervised by the Consumer Financial Protection Bureau. The guidance …

Subjects: Blogs, Economy, Financial System, Government Documents, Legal Research, Marketing

How Americans Value Public Libraries in Their Communities

54% of Americans have used a public library in the past year, and 72% live in a “library household.” Most say libraries are very important to their communities. Kathryn Zickuhr, Lee Rainie, Kristen Purcell and Maeve Duggan: “Americans strongly value the role of public libraries in their communities, both for providing access to materials and resources and for promoting literacy …

Subjects: Education, Internet, Knowledge Management, Libraries, Marketing