Category «Marketing»

Pew – Online Video 2013

Online Video 2013 by Kristen Purcell – October 10, 2013 “Over the past four years, the percent of American adult internet users who upload or post videos online has doubled from 14% in 2009 to 31% today. That includes 18% of adult internet users who post videos they have created or recorded themselves—many of whom …

Subjects: E-Commerce, Internet, Marketing

Fortune – 50 Most Powerful Women in Business

Nearly everyone on the list is striving to reinvent her business. Meet a group of executives who don’t sit still. “The Most Powerful Women in Business list is compiled by FORTUNE editors, who consider four criteria: the size and importance of the woman’s business in the global economy, the health and direction of the business, …

Subjects: Economy, Financial System, Internet, Knowledge Management, Marketing

NYT – Selling Secrets of Phone Users to Advertisers

Selling Secrets of Phone Users to Advertisers – by Claire Cain Miller and Somini Sengupta,  October 5, 2013 “Now, smartphones know everything — where people go, what they search for, what they buy, what they do for fun and when they go to bed. That is why advertisers, and tech companies like Google and Facebook, …

Subjects: Civil Liberties, E-Government, E-Mail, Government Documents, Internet, Marketing, Patriot Act, PC Security, Privacy, Search Engines, Wireless Web

Consortial Book Circulation Patterns: The OCLC-OhioLINK Study

“Written by Edward T. O’Neill and Julia Gammon, “Consortial Book Circulation Patterns: The OCLC-OhioLINK Study” outlines the study methodology, analyzes the data, and offers insights into the consortium-wide collection usage. The study collected and analyzed circulation data for libraries within the consortium examining the circulation of 28,475,701 books from over 100 academic libraries. Circulation patterns …

Subjects: Knowledge Management, Libraries, Marketing

Twtrland – Search any skill, location or name

“Twtrland visualizes social footprints to help you discover new people, understand their impact and find better ways to connect and increase your network.” [Robert Ambrogi] “See a visual snapshot of your online presence on twitter and instagram. Unfold influence metrics, audience demographics, close network and much more. Find Influencers: +60,000 Skills, City Resolution – Easily find the true influencers in any …

Subjects: Blogs, Internet, Knowledge Management, Legal Research, Marketing

The Declining Importance of Library Books and the Rising Importance of Special Collections

Can’t Buy Us Love: The Declining Importance of Library Books and the Rising Importance of Special Collections [Ithaka S+R]. Rick Anderson, Interim Dean & University Librarian, University of Utah. “Research libraries throughout North America are experiencing a massive decline in the use of their general collections—their large and comprehensive collections of printed books and journal …

Subjects: Knowledge Management, Libraries, Marketing

Analytics/Big Data strategies, challenges and implementation priorities

Analytics/Big Data strategies, challenges and implementation priorities. Big Data Priorities 2013. Copyright ©2013 CBS Interactive Inc. All rights reserved. “Data has become a critical commodity in the 21st century economy. Recent new technologies have accelerated the growth in sheer volume of data collected, and devices such as sensors, smart phones and tablets are fueling the …

Subjects: E-Commerce, Economy, Internet, Knowledge Management, Marketing

Paper Versus Pixel

Technology: The science of reading shows that print and digital experiences are complementary. By Nicholas Carr: “…the outlook for the printed page has brightened. New facts, equally hard, suggest that words will continue to appear on sheets of paper for a good long while. E-book sales, which skyrocketed after the launch of Amazon’s Kindle in late …

Subjects: E-Commerce, Internet, Knowledge Management, Libraries, Marketing

New on LLRX – Will Data Analytics Allow Us to “Do Less Law?”

Via LLRX.com –Will Data Analytics Allow Us to “Do Less Law?” Ron Friedmann is an expert on the legal market, where hardly a day goes by without an article or blog post about alternative fee arrangements (AFA) or delivering more value. Yet both clients and law firms struggle to define value and adopt alternatives to …

Subjects: Internet, Knowledge Management, Legal Research, Marketing