Category «Marketing»

Appraising our Digital Investment: Sustainability of Digitized Special Collections in ARL Libraries

Appraising our Digital Investment: Sustainability of Digitized Special Collections in ARL Libraries – A Report from Ithaka S+R and the Association of Research Libraries. Nancy L. Maron, Ithaka S+R, Sarah Pickle, Ithaka S+R. February 2013 “Special collections have long been a vital part of libraries, offering users access to rare or archival materials and creating …

Subjects: Knowledge Management, Libraries, Marketing

A look behind the scenes at the Google news retrieval algorithm

Frederic Filloux, guardian.co.uk: “Its official blog merely mentions “6 billion visits per month” sent to news sites and Google News claims to connect “1 billion unique users a week to news content” [see The press, Google, its algorithm, their scale]…But how exactly does Google News work? What kind of media does its algorithm favour most? …

Subjects: E-Commerce, Legal Research, Marketing, Patent and Trademark, Search Engines

2013 Report on the State of the Legal Market

“The Center for the Study of the Legal Profession at the Georgetown University Law Center and Thomson Reuters Peer Monitor are pleased to present this 2013 Report on the State of the Legal Market highlighting the trends that we perceived in the legal market in 2012, as well as the factors that we believe will …

Subjects: Marketing

PwC's Annual Global CEO Survey

News release: “PwC’s Annual Global CEO Survey, now in its sixteenth year, aims to inform and stimulate the debate on how businesses are facing today’s challenges. Over the years, thousands of CEOs around the world have taken the time to share their views with us. In total, we conducted 1,330 interviews with CEOs in 68 …

Subjects: Marketing

Report – Law Firm Women's Initiatives Lack Strategy and Funding

News release: “On November 15, 2012, the National Association of Women Lawyers Foundation released a report, entitled National Survey of Women’s Initiatives: The Strategy, Structure And Scope Of Women’s Initiatives In Law Firms, which details the results of its first ever survey of women’s initiatives in law firms. This groundbreaking study was conducted in an …

Subjects: Marketing

New surveys indicate sea change in legal research billing costs to clients

Rachel M. Zahorsky, ABA Journal: “More and more billing partners are knocking research costs off invoices before they’re even submitted to clients, legal consultant Rob Mattern of Mattern & Associates recently told me…This trend is apparent at firms that negotiate deals with research providers but historically haven’t passed along discounts they received to their clients, …

Subjects: Legal Research, Libraries, Marketing