Category «Marketing»

Report of the Seventh Annual National Survey on Retention and Promotion of Women in Law Firms

National Association of Women Lawyers and the NAWL Foundation: “Also, continuing a trend we have noted in previous Survey Reports, the structure of law firms has grown more complex. The typical AmLaw 200 firm is now a two-tier partnership with many different categories of lawyer in a leveraged structure: 151 equity partners (barely 15% women), …

Subjects: Marketing

AALL and ILTA joint white paper – “The New Librarian”

The New Librarian Librarians expertly engage in the following discipline, programs and projects: Intranet content development; Creation of expertise databases; Database development and maintenance; Taxonomy development and enterprise implementation; Legal project management; Search engine optimization (SEO); Business Intelligence and Competitive Intelligence; Planning, launching and maintaining Social Media applications; Portal knowledge services; ROI (for research, knowledge, …

Subjects: Blogs, Internet, Knowledge Management, Legal Research, Libraries, Marketing, Search Engines

Study – Generic Prescription Drugs Saved Consumers and the U.S. Health Care System $1 Trillion in Past Decade

“The Generic Pharmaceutical Association (GPhA) released an independently conducted analysis showing that the savings to consumers and the U.S. health care system from the use of generic prescription drugs has risen to a current rate of $1 billion every other day — totaling $193 billion in 2011 and more than $1 trillion over the last …

Subjects: Marketing

Fortune's Global 500 List

From the July 23, 2012 issue of Fortune: “Royal Dutch Shell tops the Fortune Global 500, ending Wal-Mart’s two-year winning streak. See the full list of the world’s largest corporations, including detailed company profiles and contact information.”

Subjects: Marketing

Report – The Selection and Retention of International Law Firms

LexisNexis Martindale-Hubbell – The Selection and Retention of International Law Firms, June 2012: “Understanding how in-house counsel identify and retain external law firms is uppermost in the minds of law firms throughout the the world, especially for firms active in international markets. In-house teams need to be sure that they select the right law firm …

Subjects: Marketing

Law School Grads Face Worst Job Market Yet – Less Than Half Find Jobs in Private Practice

News release: “According to Selected Findings from the Employment Report and Salary Survey for the Class of 2011 released today by NALP, the overall employment rate for new law school graduates is, at 85.6%, the lowest it has been since 1994, when the rate stood at 84.7%. In addition to an overall employment rate that …

Subjects: Legal Research, Marketing

Institute for Legal Reform Study -The Plaintiffs' Bar Goes Digital

The Plaintiffs’ Bar Goes Digital – An Analysis of the Digital Marketing Efforts of Plaintiffs’ Attorneys & Litigation Firms, January 2012 “The U.S. tort system cost $264.6 billion in 2010, fueled in part by the plaintiffs’ bar’s constant pursuit of new clients and cases. Like any big business, the plaintiffs’ bar is committed to clever …

Subjects: Blogs, Internet, Legal Research, Marketing

Report – Restoring Contemplation How Disconnecting Bolsters the Knowledge Economy

Restoring Contemplation: How Disconnecting Bolsters the Knowledge Economy, by Jessie L. Mannisto “While constant access to information enabled by digital devices has done much to improve our lives, it also exacts costs with respect to our attention and productivity that are especially harmful in a knowledge based economy. Increased public awareness of the impact of …

Subjects: Knowledge Management, Libraries, Marketing