Category «Marketing»

Who Gives A Tweet? Evaluating Microblog Content Value

Who Gives A Tweet? Evaluating Microblog Content Value, Paul André – Carnegie Mellon; Michael Bernstein – MIT, and Kurt Luther – Georgia Tech, February 2012 “While microblog readers have a wide variety of reactions to the content they see, studies have tended to focus on extremes such as retweeting and unfollowing. To understand the broad …

Subjects: Blogs, Knowledge Management, Marketing

Annual Report on Women’s Advancement into Leadership Positions in the American Bar Association

Goal III Report – An Annual Report on Women’s Advancement into Leadership Positions in the American Bar Association, February 2012 “To ensure that the ABA would promote women’s advancement in the Association, the Commission created in 1991 the Goal IX Report Card (“Report”), which measures the progress of women in ABA leadership positions. The Report, …

Subjects: Marketing

American Lawyer – The Lateral Report 2012

The Lateral Report 2012: “If 2010 was a year for staying put, 2011 was the year that partners jumped back into the lateral market with full force. In the 12 months ending September 30, 2011, 2,454 partners left or joined Am Law 200 firms. That was a 22 percent increase from 2010, when only 2,014 …

Subjects: Marketing

Winter 2012 Law School Transparency Index Report

Winter 2012 Transparency Index Report, January 2012 “As a new year unfolds and the debate about legal education reform continues, efforts in furtherance of law school transparency remain critical. While transparency of law schools’ post-graduation employment data will not solve all of legal education’s problems, it can put pressure on the current law school model …

Subjects: Marketing

Nielsen’s Tops of 2011: Digital

Nielsen’s Tops of 2011: Digital – December 28, 2011 – “As 2011 comes to a close, Nielsen reviewed the top online destinations, social media sites, and smartphone devices. Google was the most-visited U.S. Web brand, while Facebook held its lead among social networks and blogs. Smartphones were popular in 2011, making up the majority of …

Subjects: E-Commerce, Marketing, Search Engines

Survey: Social Media in the Legal Sector

“Vizibility and LexisNexis recently conducted a survey to help shed light on the use of social media in legal services marketing. To illustrate the findings, the results have been released as an infographic, available below. View the announcement here. The research suggests a high degree of reliance on broadly defined social media marketing programs, with …

Subjects: Blogs, Marketing

Top Ten Trends for Legal Outsourcing in 2012

Top Ten Trends for Legal Outsourcing in 2012 – An insider’s guide to the changing dynamics set to impact the legal outsourcing field in the coming year. Fronterion LLC. December 2011. The Top Ten Trends for 2012 are: 1. Profitability Squeeze for LPO; 2. Growth Beyond Litigation Support; 3. Technology and LPO Combine; 4. Adoption …

Subjects: Marketing

Law School Transparency – "Advocating for the means to make informed decisions"

“What is LST? – Law School Transparency is a Tennessee non-profit dedicated to encouraging and facilitating the transparent flow of consumer information. It was founded by two Vanderbilt University Law School students in 2009 on the belief that other law schools could be as transparent as Vanderbilt. LST operates independently of any legal institutions, legal …

Subjects: Marketing

Think with Google – digital media and marketing

About Think with Google: “In this world gone digital, the marketing industry is moving faster than ever before. At Think with Google, we bring together like-minded marketers to keep up with what’s new and what’s next in digital media and marketing. Here you will find a selection of the research, insights and ideas — from …

Subjects: Marketing

Paper shares some information addressing questions of judges' personal use of social networks

Judicial Ethics and Social Networking Sites: “Michael Crowell UNC School of Government, September 2011 (Revised) “One of the significant developments in communication in the last few years is the astounding growth of social networking websites. Increasing numbers of people join Facebook or LinkedIn or Twitter or other on-line social networks as a means to notify …

Subjects: Courts, Internet, Legal Research, Marketing