Category «Marketing»

New on LLRX.com: Using the Kindle in Library Settings

LLRX.com: Using the Kindle in Library Settings – A Survey – Special Librarian Montrese Hamilton shares effective ways an electronic document reader may be used to provide customers on-demand access to new content. Beyond instant access to material, e-readers can: reduce the need for Interlibrary loans, help grow the collection without adding shelf space, and …

Subjects: E-Records, Knowledge Management, Libraries, Marketing

Fulbright's 7th Annual Litigation Trends Survey Report

Fulbright’s 7th Annual Litigation Trends Survey Report AmLawDaily: “Fulbright’s 2010 report is based on survey responses from 275 U.S. and 128 U.K. in-house lawyers, the majority of whom were general counsel at companies with revenues north of $100 million in the last fiscal year. Ninety-three percent of U.S. respondents and 97 percent of U.K. respondents …

Subjects: Legal Research, Marketing

CNNMoney – Google's next giant revenue stream is Android

CNNMoney: “Google has made its famous search algorithm into a $20 billion business, but for years, investors have asked, “What’s next?” Google finally has an answer: Android…By 2013, Android [mobile operating system] will be a $4 billion-a-year business for the company and “a blockbuster success,” Caris & Co. analyst Sandeep Aggarwal forecasts. That’s a nice …

Subjects: Internet, Marketing

New Study on Reading in the Digital Age: Parents Say Electronic, Digital Devices Negatively Affects Kids' Reading Time

News release: “In the 2010 Kids and Family Reading Report – Turning the Page in the Digital Age – a national survey released today, children age 6 – 17 and their parents share their views on a wide range of topics regarding reading in the 21st Century. The study, conducted by Scholastic, the global children’s …

Subjects: Internet, Knowledge Management, Libraries, Marketing

FTC Puts Conditions on Coca-Cola's $12.3 Billion Acquisition of its Largest North American Bottler

“The Federal Trade Commission today announced that it will require The Coca-Cola Company to restrict its access to confidential competitive business information of rival Dr Pepper Snapple Group as a condition for completing Coca-Cola’s proposed $12.3 billion acquisition of its largest North American bottler, which also distributes Dr Pepper Snapple carbonated soft drinks. Under a …

Subjects: Government Documents, Intellectual Property, Legal Research, Marketing

eMarketer report: more than half of internet users will read blogs at least monthly

The Continued Rise of Blogging: “Social networks and microblogs have in recent years nudged blogging off the social media pedestal. For some consumers, who have more communication tools at their fingertips than they did a few years ago, Facebook and Twitter have supplanted blogging as life-streaming outlets. But blogs continue to be important. eMarketer estimates …

Subjects: Blogs, Knowledge Management, Libraries, Marketing

New on LLRX.com: Law Libraries Transformed

Law Libraries Transformed: Not long ago, the law library was “a place”. It housed printed materials and staff and provided work space for research. Lawyers went there to use books and consult librarians to locate and complete assignments. Today, Eleanor Windsor and Ron Friedmann report that the notion of a modern law library is very …

Subjects: Knowledge Management, Legal Research, Libraries, Marketing