Category «Marketing»

New on LLRX.com: From the Law Firm Library Trenches: A Conversation Between Two Veterans

From the Law Firm Library Trenches: A Conversation Between Two Veterans: Elaine Billingslea Dockens and Karen Krupka, each of whom has over 20 years of law librarian experience, discuss the field of law librarianship, and key issues and factors that new law librarians are likely to encounter as they enter this unique, and still vital …

Subjects: Knowledge Management, Legal Research, Marketing

Report – The One-Way-Mirror Society: Privacy Implications of the New Digital Signage Networks

World Privacy Forum: “New forms of sophisticated digital signage networks are being deployed widely by retailers and others in both public and private spaces. From simple people-counting sensors mounted on doorways to sophisticated facial recognition cameras mounted in flat video screens and end-cap displays, digital signage technologies are gathering increasing amounts of detailed information about …

Subjects: E-Commerce, Marketing, Privacy

New on LLRX.com: Getting Educated at LegalTech New York 2010

Getting Educated at LegalTech New York 2010: Conrad J. Jacoby provides an overview of the New York LegalTech show and conference, long one of the preeminent opportunities to catch a glimpse of the future of legal technology. Conrad highlights how the conference provides a surprisingly accurate snapshot of litigation support, electronic discovery, and even the …

Subjects: E-Records, Knowledge Management, Legal Research, Marketing

New Application Can Monitor Employee Use of Social Networks

News release: “Social Sentry provides corporations the ability to monitor the social networking communications of their employees. Delivered as an easy to deploy SaaS offering, Social Sentry enables businesses to monitor employee activity on all major social networks such as Facebook and Twitter. It provides granular and real-time tracking to eliminate significant corporate risks related …

Subjects: Internet, Knowledge Management, Marketing, Privacy

Merkle View from the Social Inbox 2010 – Email Prevails

Merkle View from the Social Inbox 2010 – Actionable Information for Marketers From the Annual Consumer Email & Digital Media “The rapid adoption of social networking, one of the leading applications of social media, is changing online personal communication. Sites such as Facebook have grown exponentially in popularity across demographics. But the recent growth did …

Subjects: Blogs, E-Mail, Internet, Knowledge Management, Marketing

New on LLRX.com: Ethics of Legal Outsourcing White Paper

LLRX.com – Ethics of Legal Outsourcing White Paper: The practical reality for US and UK attorneys engaging in or contemplating Legal Process Outsourcing (LPO) is that the outsourcing of both core legal and support services across the legal profession is nothing new. What is different today with the emergence of the LPO industry is that …

Subjects: Knowledge Management, Legal Research, Marketing

New on LLRX.com – Effective Project Management: the Art of Creating Scope Statements

LLRX.com – Effective Project Management: the Art of Creating Scope Statements – Carol A. Watson’s discussion of how well-defined scope statements are the key to successful project management continues with this article focused on how all written documentation should be clearly and concisely written, avoiding ambiguities at all costs.

Subjects: Knowledge Management, Libraries, Marketing

UK Times Provides Inside View of India’s Legal Outsourcing "Industry"

UK TimesOnline: “Nestled amid the bustle of north Mumbai, the headquarters of Pangea3, one of India’s biggest legal outsourcing companies, is enough to give a British corporate lawyer used to the slick environs of the City or Canary Wharf the heebie-jeebies…an army of young Indian graduates, most of them from the country’s top law and …

Subjects: Legal Research, Marketing

New on LLRX.com – Project Management – A Law Librarian Survival Skill

Project Management – A Law Librarian Survival Skill: Carol A. Watson discusses how effective project management requires considerable thought and preparation before actually initiating the work of the project. Although many of us are eager to jump into the tasks related to a project, it is important to remember that careful planning will provide the …

Subjects: Knowledge Management, Legal Research, Libraries, Marketing