Category «Marketing»

Google Economic Impact Report 2010

“Local businesses are growing. We’re helping. Google’s not just a search engine. We’ve also helped hundreds of businesses in every U.S. state to grow. Across the U.S., Google’s search and advertising tools provided $64 billion of economic activity in 2010. Click the map to see Google’s economic impact in your state. The state-by-state advertiser, publisher, …

Subjects: E-Commerce, Marketing, Search Engines

Google Announces First Quarter 2011 Results and $500M Set Aside for DOJ Investigation

Google Announces First Quarter 2011 Results: “In May 2011, in connection with a potential resolution of an investigation by the United States Department of Justice into the use of Google advertising by certain advertisers, we accrued $500 million for the three month period ended March 31, 2011. Although we cannot predict the ultimate outcome of …

Subjects: E-Commerce, Government Documents, Legal Research, Marketing, Search Engines

The Am Law 100 2011

The Am Law 100 2011 – American Lawyer.com: “After watching profits per partner sink 4.3 percent in 2008 and revive only 0.3 percent in 2009, Am Law 100 firms finally posted a healthy increase–8.4 percent–in 2010. But much of that gain is attributable to firms’ aggressive cost-control measures, especially in the area of headcount, which …

Subjects: Marketing

Study: U.S. Public Libraries and the Use of Web Technologies, 2010

U.S. Public Libraries and the Use of Web Technologies, 2010 – April 2011, Zeth Lietzau, Jamie Helgren. This study was funded through the Library Services and Technology Act (LSTA) by the Colorado State Library, Colorado Department of Education. “It’s well known that technology is changing at an increasingly rapid pace and that many public libraries …

Subjects: Internet, Knowledge Management, Libraries, Marketing

Conference Board: Managing Brands in a Topsy-Turvy Marketing Environment

Managing Brands in a Topsy-Turvy Marketing Environment “What are some strategies for small and mid-sized companies whose brands may be tired and losing relevance? How do companies with limited marketing budgets break through the noise in media channels to tell their brand story? When should corporate identity be reexamined? This report features the views of …

Subjects: Marketing

Digital Think Tank and GW University Publish first Digital IQ Index: Public Sector

Government Technology: “A new study ranking government, nonprofit and industry trade groups for their use of social media and online strategies revealed that more than 50 percent of the organizations polled are not using these digital avenues as effectively as they could be. The first L2 Digital IQ Index: Public Sector was co-authored by digital …

Subjects: E-Government, Internet, Marketing

New on LLRX.com – Open Source Tools for Tutorials

LLRX.com – Open Source Tools for Tutorials: Nicole C. Engard continues her series on best practices for libraries to leverage open source tools with a guide on publishing tutorials for using library resources. Rather than creating a printed pathfinder, she suggests creating a video tutorial instead, as the learning experience is often more engaging and …

Subjects: Knowledge Management, Libraries, Marketing

EU Commission probes allegations of antitrust violations by Google

News release: “The European Commission has decided to open an antitrust investigation into allegations that Google Inc. has abused a dominant position in online search, in violation of European Union rules (Article 102 TFEU). The opening of formal proceedings follows complaints by search service providers about unfavourable treatment of their services in Google’s unpaid and …

Subjects: E-Commerce, E-Government, Government Documents, Legal Research, Marketing

New on LLRX.com: Using the Kindle in Library Settings – A Survey, Updated

Using the Kindle in Library Settings – A Survey, Updated: Recently Montrese Hamilton wrote a summary of responses to her survey of three Special Libraries Association discussion lists about using the Kindle in library settings. The questions were well-received and more replies arrived after her wrap-up was published so she returns with the new comments …

Subjects: Knowledge Management, Libraries, Marketing

Statistical Evidence on the Gender Gap in Law Firm Partner Compensation

Angel, Marina, Whang, Eun-Young, Banker, Rajiv D. and Lopez, Joseph, Statistical Evidence on the Gender Gap in Law Firm Partner Compensation (September 9, 2010). Temple University Legal Studies Research Paper No. 2010-24. Available at SSRN: http://ssrn.com/abstract=1674630 “Our study compiled the largest research sample on the gender gap in compensation at the 200 largest law firms …

Subjects: Marketing

Law Firm Diversity Among Associates Erodes in 2010

News release and findings “The latest NALP [National Association for Law Placement] findings on law firm demographics reveal that the overall representation of women and minority lawyers in law firms declined between 2009 and 2010, likely a casualty of massive lawyer layoffs during the 2008-2009 recession. In 2010, the percentage of women and minority partners …

Subjects: Marketing