Category «Marketing»

Corporate Blogs Are All The Rage, Sort Of

Recent suggested reading on enterprise blogs, and corporate blogs for public consumption: Establishing a Weblog On Your Organization’s Intranet (PDF): Sabrina I. Pacifici and Dennis Hamilton’s presentation from the SLA Annual Conference in Toronto is a ying and yang study of blogging enterprisewide behind the corporate firewall, with examples of blogs, and numerous references to …

Subjects: Blogs, Knowledge Management, Legal Research, Libraries, Marketing

The Pros and Cons of PowerPoint Presentations

Two postings, via Hot Links, that offer useful comments on best practices for PowerPoint presentations, as well as how and when to dispense with them in favor of simply talking directly to your audience: “It has become commonplace to rail against the evils of PowerPoint talks; you know, those dull, boring never-ending ordeals where the …

Subjects: Marketing

The Changing Landscape of Corporate Blogging

From Wall Street Journal free features, Blogging Becomes A Corporate Job provides a general overview of how several companies, including Microsoft and Stonefield Stonyfield Farm Inc., are diversifying their marketing and corporate communications with the addition of talented bloggers to their workforce. Related posting, People who underestimate weblogs, comments on the explosion in the number …

Subjects: Blogs, E-Commerce, Marketing