NJ Panel Rules on Use of Law Firm Web Marketing
Advertising Panel Lays Down Rules for Law Firm Ads on Web, by Charles Toutant, New Jersey Law Journal.
Category «Marketing»
Patient Blogs – A New Hospital Marketing Tool?
Computerworld reports on how a North Carolina hospital system has launched blogs authored by patients that communicate their experiences with specific medical procedures and treatment regimes.
Law Firms Begin to Recognize Importance of Competitive Intelligence
The Wise Use of ‘Intelligence’, Leigh Jones, The National Law Journal, 04-12-2005.
Presentations From Computers in Libraries 2005 Available Online
“This page features links to World Wide Web sites, PowerPoint slideshows, and other electronic resources used in support of presentations at Computers in Libraries 2005. Links are provided at the discretion of presenters. Additional links will be provided as they become available.”
New Report on PR Impact of Blogs
Press release: “A newly published white paper on blogs from Edelman, the world’s largest independent public relations firm, and Intelliseek, a marketing intelligence firm and provider of one of the Internet’s leading blog portals, explores the importance of the blogging phenomenon for public relations and marketers and provides a first-of-its-kind directory of influential bloggers, segmented …
New on LLRX.com
Internal Blogs: So, Are They Different From External Blogs? by Dennis Hamilton Notes from the Technology Trenches: Advisen: A Unique Approach to Business Background Information, by Cindy Carlson The Government Domain: GovTrack.us: Under Development, by Peggy Garvin Software Rundown: Adobe Acrobat 7.0; ZoneAlarm Security Suite 5.5; Diskeeper 9 and Norton SystemWorks 2005, by Brett Burney …
Corporate Executives and Their Blogs
Look Who’s Blogging – How five executives got blog religion and are using it to their professional and personal advantage.
Interview Details GM’s Take On Blogs, RSS and Podcasting
From NeOn, An open conversation with Michael Wiley, Director New Media, GM Communications about: “GM FastLane Blog, GM’s experiments with podcasting and GM’s plans for further developments with communication channels like blogs, podcasting and RSS.” “We’re big into getting feedback from our customers, employees and others, taking their comments to become a better company and …
Survey Reports Corporate Underutilization of Competitive Intelligence
Press release: U.S. Corporations Misuse or Underuse Competitive Intelligence, Outward Insights Survey Shows: “A majority of U.S. based companies that claim to use competitive intelligence (CI) to guide their decision-making processes either don’t use intelligence enough or use it the wrong way. This excludes nearly 30% of companies that don’t even have, or don’t feel …
New on LLRX.com
“Do you speak American cyberspeak?” by Lois C. Ambash FOIA Facts: Making Effective FOIA Requests, by Scott A. Hodes A Portable PC Backup Solution – Time Well Spent, by Brett Burney Law Firm Marketing: The Transformational Role of Marketing, by Andy Havens
How to be An Effective Consumer of Presentations
Corrupt Techniques in Evidence Presentations: New Chapter from Beautiful Evidence. Below is an excerpt from the forthcoming book by Edward Tufte. “Here is the first of several chapters on consuming presentations, on what alert members of an audience or readers of a report should look for in assessing the credibility of the presenter…Corrupt maneuvers…are epidemic …
Delivering the News with Blogs: The Georgia State University Library Experience
Delivering the News with Blogs: The Georgia State University Library Experience (31 pages, PDF) ABSTRACT: To deliver information about library news, services and resources to the science faculty and students at Georgia State University, several librarians developed a blog, Science News. Despite the increasing popularity of blogs (or weblogs), few libraries have taken advantage of …
