Category «Marketing»

The Growing Impact of Blogs in the Corporate Arena

Fortune.com has an extensive article on the slippery slope effect of relying on the “viral” linking aspect of blogs to promote products, as well as highlighting recent examples of the enormous impact of bloggers’ responses to instances of what they perceive as corporate misdeeds and the marketing of faulty products. Related article from the New …

Subjects: Blogs, Legal Research, Marketing, Microsoft

Consumer Reports’ Surveys Competition in Online International Airfares

Global Concerns: An In-Depth Examination of Travel Web Sites Selling International Airline Tickets “Consumer WebWatch wanted to determine if competition was more or less intense in the international market. The conclusion of this test is that online competition within the international airfare arena is indeed robust. Despite relatively high ticket prices, many of the sites …

Subjects: E-Commerce, Marketing

Yahoo Really Gets RSS – A Big Step Forward

In his September 27 posting on the Yahoo! Search Blog, Scott Gatz from the My Yahoo! Team details the new RSS features incorporated in the redesigned My Yahoo! beta release. For additional information, see also New My Yahoo Beta, Featuring RSS and Atom, from Jeremy Zawodny’s blog (Jeremy is a Yahoo developer, author, blogger and …

Subjects: Marketing, RSS

New on LLRX.com

Rich Site Services: Web Feeds for Extended Information and Library Services Commentary: A Librarian Blogger at the DNC I’ll Have Wireless to Go, Please Looking For International Law? EISIL It! Net Snippets: How to Manage Your Legal Research and Save Time Too Law Firm Marketing: Lawyers Win Business With Blogs After Hours – Travel Tips …

Subjects: Blogs, Freedom of Information, Knowledge Management, Legal Research, Libraries, Marketing, Wireless Web

New on LLRX.com

Are You Ready to Blog? Metaforix@Health: Free Online Resources for Public Library Users: Texas and New York Notes from the Technology Trenches: How Permanent Is That Storage? CRM At Law Firms: What to Tackle Second After Hours: Fall Festivals FOIA Facts: Why Backlogs Matter Wisdom From the Grammar Goddess: My Pet Peeves Burney’s Gadgets for …

Subjects: Blogs, Freedom of Information, Knowledge Management, Legal Research, Marketing

New on LLRX.com

Gumshoe Librarian: “Where in the World Is…” A Bibliography of Recommended Websites for Global Research Issues Search Engine Comparison Chart Social Software in the Library Document Product” Strategy: Optimizing Precedent Investment for Higher Profits and Better Service Enter the World of the “Wiki” CRS Reports – Updated Law Firm Marketing: Microsites Help Law Firms Concentrate …

Subjects: Government Documents, Knowledge Management, Legal Research, Libraries, Marketing, Search Engines