Category «Marketing»

New on LLRX.com for November 2007

Criminal Resources: False Confessions, by Ken Strutin Australian Trade Marks Law: The Madrid System, by Nicholas Weston Gadgets, Gadgets, Gadgets, by Barbara Fullerton, Sabrina I. Pacifici and Aaron Schmidt Locating Lawyers (including Corporate Counsel): A Brief Overview of Attorney Directories and a 50 State Survey of Online State Bar Directories, by Scott Russell Deep Web …

Subjects: Congress, E-Records, Government Documents, Legal Research, Legislation, Marketing, Patent and Trademark

American Lawyer Surveys Leaders of Am Law 200

Am Law 200 Managing Partners Issue Fog Advisory for 2008, David Bario, The American Lawyer, 12-03-2007 [note: free registration required to read the links that follow): “Each fall, when this magazine surveys the leaders of The Am Law 200 about the state of their firms, the responses are awash in sunny optimism — at least, …

Subjects: Marketing

FTC Approves Issuance of Federal Register Notice Announcing Review of Mail Order Rule

Press release: “The Commission has approved the issuance of a Federal Register notice announcing the start of its decennial review of the FTC’s Mail or Telephone Order Merchandise Rule, 16 CFR Part 435 (Mail Order Rule). As detailed in the notice, the Commission is seeking comment on whether to retain the Rule. To guide discussion …

Subjects: E-Commerce, E-Government, Government Documents, Legal Research, Marketing

New on LLRX.com for August 2007

Legal Information Management in a Global and Digital Age: Revolution and Tradition, by Claire M. Germain IM a Librarian: Establishing a Virtual Reference Service with Little Cost or Technical Skill, by Bonnie Shucha Search at the Foundation of the Enterprise, by John I. Alber Technology and the Generation Gap, by Genevieve Zook E-Discovery Update: Understanding …

Subjects: Congress, E-Government, Government Documents, Knowledge Management, Legal Research, Legislation, Libraries, Marketing

Magazine Announces 2007 Best Law Firms for Women

Press release: “Working Mother magazine, the authoritative source for career mothers, and Flex-Time Lawyers LLC, a national consulting firm advising attorneys and legal employers on work-life balance and the retention and advancement of women, today announced the list of the 2007 Working Mother & Flex-Time Lawyers Best Law Firms for Women. The winning firms are …

Subjects: Marketing

Survey of Law Firm Librarians Focuses on Expanded Role

Electronic 2007 Law Librarian Survey from ALM Research – Survey Says Librarians Like Their Jobs but Are Displeased With Vendors – “Electronic research was supposed to replace books and lower costs, but it’s done neither — and librarians aren’t happy about it.” THE CHARTS The Librarian’s Expanding Role Finances Resources Staffing Electronic Research

Subjects: Internet, Knowledge Management, Legal Research, Libraries, Marketing

Brand Awareness and the Evaluation of Search Results

Brand Awareness and the Evaluation of Search Results, by Bernard J. Jansen (Pennsylvania State University), Mimi Zhang (Pennsylvania State University), Ying Zhang (Pennsylvania State University) “We investigate the effect of search engine brand (i.e., identifying name or logo that distinguishes a product from its competitors) on evaluation of system performance. Our research is motivated by …

Subjects: Marketing, Search Engines

Democratic Candidates' Site Traffic Market Share and Rankings

“In a custom report created for ClickZ News, Hitwise measured traffic market share of the candidate sites. The measurement firm found traffic to Democratic candidate sites was top heavy, favoring Clinton’s, Obama’s and Edwards’s sites. HillaryClinton.com garnered nearly a third of visits among Democratic candidate sites in May. BarackObama.com attracted almost 28 percent, and JohnEdwards.com …

Subjects: E-Commerce, Internet, Marketing

The Blogging Revolution: Government in the Age of Web 2.0

The Blogging Revolution: Government in the Age of Web 2.0, David C. Wyld, Associate Professor Southeastern Louisiana University (99 pages, PDF) Description: “Dr. Wyld examines the phenomenon of blogging in the context of the larger revolutionary forces at play in the development of the second-generation Internet, where interactivity among users is key. This is also …

Subjects: Blogs, Internet, Knowledge Management, Marketing

New on LLRX.com for June 2007

Shanghai Express: Donating and Shipping Law Books Overseas, by Kara Phillips Better Connections with Clients, by Wells H. Anderson Competitive Intelligence – A Selective Resource Guide, Updated – by Sabrina I. Pacifici 60 Gadgets in 60 Minutes, by Barbara Fullerton, Brian Neale and Holly Pinto An Overview of Selected Legal Digital Libraries, by George Butterfield …

Subjects: Congress, Freedom of Information, Government Documents, Internet, Knowledge Management, Legal Research, Legislation, Libraries, Marketing