Category «Marketing»

Presentations Available from FTC Public Hearings on Protecting Consumers in the Next Tech-ade

Federal Trade Commission Public Hearings on Protecting Consumers in the Next Tech-ade, November 6 – 8, 2006. Links to presentations (in formats that include html, PDF, and video), on the following topics: Key Changes Predicted in the Next Tech-ade; The Changing Internet; How Will We Communicate in the Next Tech-ade?; Social Networking – Trends and …

Subjects: E-Commerce, Legal Research, Marketing, Privacy

New on LLRX.com for November, 2006 – Part 1

Developments in Legal Outsourcing and Offshoring, by Ron Friedmann and Joy London CongressLine: New Congressional Leadership, by Paul Jenks Using RSS to Create and Enhance Current Awareness Services, by Jason Eiseman Deal or No Deal – Licensing & Acquiring Digital Resources: License Negotiations, by Kara Phillips Faulkner’s Practical Web Strategies for Attorneys – Do Something …

Subjects: Congress, Knowledge Management, Legal Research, Legislation, Marketing, RSS

NLJ Top 250 Law Firms

‘NLJ 250’ Shows Strong Law Firm Growth Continuing – “The top 250 law firms gained 4 percent more lawyers; partnership numbers grew by 5 percent,” by Leigh Jones, The National Law Journal, November 13, 2006.

Subjects: Marketing

CMO Council Survey on ID Theft Tracks Growing Consumer Concern

Press release, October 4, 2006: “As information security concerns among consumers and other customer constituencies rise, just 29 percent of marketers say that their firm has a crisis containment plan in case of a security breach, according to findings of a major research initiative by the Chief Marketing Officer (CMO) Council. Without such a plan …

Subjects: Cybercrime, E-Commerce, ID Theft, Marketing, PC Security, Privacy

Survey of Law Firm E-Marketing Practices

From Primary Research Group (via Lawsites): “This study is based on a survey of 40 law firms with a mean size of 211 lawyers; data is broken out by size of law firm (by number of total lawyers) and by number of practice groups…In each firm a major marketing official answered questions regarding editorial staff, …

Subjects: Marketing

New on LLRX.com for August 2006 – Part 1

Pragmatic Approaches to Knowledge Management, by Ron Friedmann Criminal Justice Resources – Prisoners’ Rights and Resources on the Web, by Ken Strutin It’s Not Rocket Science: Making Sense of Scientific Evidence, by Paul Barron Global Law Firm Knowledge Management Survey 2006, by Gretta Rusanow The Government Domain: Government Documents and the News, by Peggy Garvin …

Subjects: Civil Liberties, E-Government, Freedom of Information, Government Documents, Knowledge Management, Legal Research, Marketing, Search Engines

ABA Report on Women of Color in Law Firms

Press release: “According to “Visible Invisibility: Women of Color in Law Firms,” a report by The ABA Commission on Women in the Profession, women of color experience unique disadvantages based on race in addition to gender. White women experience such events based on gender alone, men of color experience such events based on race alone, …

Subjects: Legal Research, Marketing